Marketing teams may eventually pass a lead to Sales that is not yet ready to make a purchase decision. This usually happens when the lead is not nurtured correctly.
The best way to solve this issue is to create a complete lead nurturing process , which should be followed step by step by Marketing. This way, it is possible to ensure that only qualified leads are passed on.
There is no shortage of alternatives, as your company can:
Use an omnichannel approach ,
Establish an email sending schedule,
Provide e-books, whitepapers and webinars that contribute to the decision-making process, among others.
Don't flood your potential lead's inbox with emails or timelines on social venezuela mobile database media. Invest in relevant content to attract and engage this lead in their purchasing journey until the final stage: the dreamed-of conversion .
This is the time to invest in segmentation and personalized communication – the famous maxim “say the right thing to the right person at the right time”.
Furthermore, it is also important to monitor, analyze and measure the success rate of each nurturing campaign, to measure the effectiveness of each action and the penetration of each audience profile. This will allow you to maximize budget efforts for future media actions and campaign planning.