Another mistake that SMEs should avoid is not understanding that you are not going to stop being small in your comfort zone . In other words, it is not about risking everything on a very radical redesign only to find that after three months it does not work. You have to find the balance, as Xavier says, where you explore the grey areas .
Xavier Colomes, pro marketing day
Another great virtue of small companies is that they can take on more risk than big companies. This is what is called Growth Hacking . It is not a series of techniques that everyone has to do. It is people taking the risk, trying to do something intentionally or not, and it works.
2-283. Falling in love with the product and ignoring customer development
When you are big, you obsess over product mobile number list with name development , improving its quality and functions. When you are small, you have to focus on having a product that works and that people know about. Functionality and visibility. For example, aspirin is a product that everyone knows about, it doesn't need to open a market because everyone already knows about it, this is what is called product development.
However, SMEs have to be based on customer development . That is, growing in the market and adapting the product to the needs of the user. This means: "Don't sell what you can make, make what you can sell."
[Tweet «Don’t sell what you can make. Make what you can sell» @xavier_colomes «]
Finally, Xavier Colomés highlighted a very old but very useful tool, the SWOT. It is highly recommended to do a SWOT analysis since a digital strategist is a profile that does not yet exist. Analyzing your strengths, threats, weaknesses and opportunities is something that we must quickly identify in order to put them into a plan. When you do this, you will possibly realize that you are doing things that you do not need to.
In the end, time is the scarcest resource, so you have to choose your battlefields carefully.
Xavier_Colomes
[Tweet «»We are small, but the big guys envy us. The power of the small» @xavier_colomes»]
1-27Learning and acknowledging our mistakes will make us stronger
In short, as SMEs we have to be aware of what is important and what our priorities are, that will lead us to better results. Growth and success can be achieved by all of us, big and small , don't you think? Xavier shared his point of view with us and motivated us to get out of our comfort zone and take risks while being aware of our possibilities.
Now it's time to put these tips into practice and be strategists, equal to or better than companies with unlimited budgets
If you liked this presentation, don't miss the following articles and videos on the rest of the topics that were shared at the PRO Marketing DAY event . An event held on April 1st, with more than 500 people and 11 expert speakers from the sector that took place at the Goya Theater in Madrid.