To promote this ad hoc campaign,

[Irfanabdulla1111]

we had to clear some space on our social media calendar.

That's why it's so useful to have an extra space each day in your content calendar where you can fit in these types of "sudden" promotions.

Simply leave one of the daily spaces in your calendar free in case you need it for this type of action.

And even if your calendar is completely full, you can always easily rearrange posts with the drag and drop feature:

Social Media Content Planning - Reorganize

Hopefully, by the time the next special occasion rolls around, you'll have everything planned out in drafts! And if not, you can always easily rearrange posts without causing irreversible damage to your calendar.


Mistake #4: Forgetting to track how your posts are doing
Posting for the sake of posting is not good.

You should always keep track of what's working and what's not and adjust your content email list singapore strategy accordingly.

A good idea is to start with the “Published” tab of the Social Media Poster : you will be able to see a list of your posts, identify those that got the most engagement and reschedule them.


Planning content on social networks - Republishing
To analyze your social media strategy and posting trends, use the Social Media Tracker.

This tool is designed to help you compare the performance of your networks against your competition, but it can also be used to analyze your social media profiles in more detail.

Once you enter your company name, the tool will automatically suggest all the profiles it thinks are yours, so make sure they are the right ones.

The 'Overview' report will give you an overview of your audience size, activity and engagement for each social network over the selected time period:


Planning content on social networks - Channels
In each tab of the selected social network you can switch between the Posts, Audience, Activity, Engagement and Hashtags sections to analyze the trends of your posts:

Planning content on social media - Trends

Pay special attention to spikes in engagement and click on them to find out what caused them.

Mistake #5: Forgetting to analyze your competitors' content
When planning a social media calendar, many forget to check what their competitors are doing, thereby missing out on the opportunities that a good competitor analysis provides.

Analyzing your competitors' social content will help you identify trends, strategies and topics that interest your audience, giving you the opportunity to adapt this content to your strategy.

The Social Media Tracker tool has been specially designed to help you track the behavior of your competitors' pages and their content.

You can add up to 20 competitors to follow their Facebook, Twitter, YouTube and Google+ accounts.

You can analyze your competitors' overall behavior on social media, or you can focus on one in particular with a clearer look at their strategy.


Social Media Content Planning - Competitors
Social Media Tracker also offers you a report that gives you an overview of which content formats your competitors are using and tells you which of them got the most engagement:


Planning content on social networks - Types of posts
And finally, if you check out the Top Content report mentioned above, you can discover your competitors’ best-performing updates on each social network.

Once you have all the information about your competitors’ posting habits and which posts have performed best, you need to tailor it to your brand’s voice, strategy, and audience.

Here are some examples of how to achieve this:

Write your own improvised version of the content.

Has your competition published an article that leaves readers with a ton of questions?

Make sure to answer them in a post and add a dash of content in your own style and tone of voice.

Take note of their technical decisions and adapt them to your strategy.

Pay attention to the formats that work best for your competition.

Are your competitors' infographics winning over your audience?

If you notice that certain formats receive more engagement, you may need to include something similar.

A look at the competition's strategies and themes.

Pay attention to the type of content your competitors are covering.

Do you offer many special deals?