you are doing. But the problem
Posted: Mon Dec 23, 2024 10:38 am
What is the reason for negative growth? In this article, let's take a look at the author's analysis. In 2018, the low-price competition among e-commerce platforms began to heat up. This year is a comprehensive training for low-price competition. According to the monitoring data of Star Chart, during the period of 2018 (Tmall: -2018:; JD: -2018:; other platforms are based on the start time announced by each platform until 2018:), the cumulative sales of comprehensive e-commerce platforms and live broadcast platforms were RMB 1.1 billion. Last year's data was RMB 1.1 billion (2018: -2018:) decreased by nearly 10% year-on-year.
This year's promotion cycle has been extended from more japan mobile number than ten days to nearly a month, but it has seen the first negative growth in 20 years. Is low-price competition ineffective? But why are major e-commerce platforms and retail companies still obsessed with low-price competition? How to understand low prices? Does low-price competition really hurt merchants and make them unprofitable? Why are merchants with pricing power willing to participate in the low-price competition of major e-commerce platforms? Can low-price competition continue? 1. Absolute low price and relative low price The discussion about low-price competition has a long history in the retail industry, but due to the influence of various factors such as the different dominant subjects each time, the macro-consumption environment and the industrial environment, there will be some deviations in the understanding of low prices.
First of all, it is certain that low price does not mean low customer unit price. For consumers, a cup of a few yuan and a cup of dozens of yuan is not necessarily cheaper after comprehensively comparing the comprehensive factors such as material, craftsmanship, and design. Instead, the one that consumers think is low-priced is low-priced. For non-famous brands and white-label brands, relatively low prices can only be achieved on the basis of the same material, craftsmanship, design and other factors. Should product managers choose to be end-users? In recent years, after the Internet has experienced a boom in spending money to do market, it has become increasingly aware that it is not enough to rely solely on the end, and the shortcomings of the end need to be made up as soon as possible.
This year's promotion cycle has been extended from more japan mobile number than ten days to nearly a month, but it has seen the first negative growth in 20 years. Is low-price competition ineffective? But why are major e-commerce platforms and retail companies still obsessed with low-price competition? How to understand low prices? Does low-price competition really hurt merchants and make them unprofitable? Why are merchants with pricing power willing to participate in the low-price competition of major e-commerce platforms? Can low-price competition continue? 1. Absolute low price and relative low price The discussion about low-price competition has a long history in the retail industry, but due to the influence of various factors such as the different dominant subjects each time, the macro-consumption environment and the industrial environment, there will be some deviations in the understanding of low prices.
First of all, it is certain that low price does not mean low customer unit price. For consumers, a cup of a few yuan and a cup of dozens of yuan is not necessarily cheaper after comprehensively comparing the comprehensive factors such as material, craftsmanship, and design. Instead, the one that consumers think is low-priced is low-priced. For non-famous brands and white-label brands, relatively low prices can only be achieved on the basis of the same material, craftsmanship, design and other factors. Should product managers choose to be end-users? In recent years, after the Internet has experienced a boom in spending money to do market, it has become increasingly aware that it is not enough to rely solely on the end, and the shortcomings of the end need to be made up as soon as possible.