Sms marketing report 2024 – trends and statistics

[muskanhossain]

If you think SMS is a thing of the past, it’s time to think again. Even in 2024, SMS messaging remains one of the most effective communication channels for brands looking to build genuine, meaningful connections with their customers. With exceptional open rates and a growing consumer preference for direct messaging, SMS proves that less is often more.

SMS Marketing Report 2024 - Statistics
Index
Why is SMS still relevant?
Data that speaks for itself
The purpose of this material
Current SMS Marketing Landscape
Benefits of SMS Marketing
Practical Applications of SMS Marketing
SMS Marketing Trends for 2025
Tips for Maximizing Results with SMS Marketing
To close the subject
Why is SMS still relevant?
The digital landscape offers countless forms of communication, but SMS stands rcs data mexico for its simplicity and efficiency. It does not depend on specific applications or an internet connection, which makes it accessible to practically anyone with a cell phone.

Additionally, direct delivery to the customer without distractions from feeds or ads is a unique advantage that few channels can offer.

Data that speaks for itself
SMS Marketing Report 2024 - OPENING RATE BY COMMUNICATION CHANNEL
SMS Marketing Report 2024 - Consumer Preferences by Channel

The purpose of this material
This material is a practical guide for companies that want to improve their communication with customers using SMS. Based on recent studies, it provides updated numbers and trends to help you build smarter, more assertive and effective marketing strategies.

By combining concrete data and insights, our goal is to show how SMS can be the competitive edge your brand needs. Throughout this content, we will present the advantages and best practices of this channel, so that you can strengthen your presence in the market and relationships with your customers.

Current SMS Marketing Landscape
SMS marketing has established itself as one of the most efficient channels for brands that want to create direct connections with their audiences. In 2024, the growth of this channel reflects changes in consumer behavior and in the strategies of companies that recognize the power of short and direct messages.

A rising channel

The numbers confirm it: SMS is not only relevant, it is also strategic. According to recent studies:

SMS Marketing Report 2024 - current overview
This data shows not only the effectiveness of SMS, but also its ability to generate real results, whether in sales, engagement or building lasting relationships with customers.


SMS Marketing Report 2024 - Evolution of investment in SMS marketing (2018-2024)

Insights for reflection:
In addition to the growth in investments, consumer acceptance is also a strong point. SMS is valued for its direct delivery, high open rate and ability to offer clear information without the distractions common in other channels.

As brands look for ways to connect in an increasingly information-saturated world, SMS remains a direct path to reaching customers — and, more importantly, being heard.