How to succeed in LinkedIn marketing: a detailed guide
Posted: Sat Apr 19, 2025 6:18 am
Follow these steps to launch your first LinkedIn advertising campaign.
Haven't set up your company page yet? Our LinkedIn guide for businesses can help.
1. Log in to Campaign Manager or cameroon phone number data create your account.
Then click Create Campaign.
Remember to add a name and include the following details:
The sector of activity or product
A reference to the title of the marketing campaign
The type of campaign (webinar, white paper, etc.)
The geographic area or region
A unique campaign ID that aligns with other channels
Campaign dates
LinkedIn ads campaign manager dashboard
2. Define the objective of your advertisement .
3. Configure settings related to your target audience .
LinkedIn Ads campaign manager dashboard, set to "objective selection"
LinkedIn recommends starting with an audience of more than 50,000 members , especially if you're running a new campaign. For sponsored InMails, aim for an audience of more than 15,000 members.
Select a recent or permanent location.
Add the locations you want to include or define the ones you want to exclude.
Select the language of your target audience.
Add your audience details like company, demographics, education, work experience, and interests.
Use the "or" function to broaden your audience. For example, you might want to target an audience of "photographers" or "graphic designers."
Use the "and" function to narrow your audience. This will allow you to target members who are both photographers and graphic designers.
Enable Audience Expansion to show your ads to LinkedIn members with similar attributes.
You can also add a Matched Audience, which is a list of customers who have subscribed to the newsletter or who have visited your website… Simply select the Matched Audience feature and add a link to your website to redirect your visitors.
Don't forget to click Save as a template before proceeding to the next step. This way, if you want to target the same audience in the future, you can retrieve your settings from the saved audiences.
4. Select the ad format you want to use. Most formats require your business name or a Showcase Page to proceed.
choosing a LinkedIn ad format. "Single image ad" is currently selected.
5. You can enable the LinkedIn Audience Network feature if it is available.
6. Set your budget and campaign dates .
setting a budget for a LinkedIn ad; total budget set at $250
You can choose to set only a total budget or opt for a daily and total budget.
For bidding types, you can choose between cost-per-click or cost-per-impression, depending on your goals. So, if you want to create a Sponsored InMail campaign, you'll choose cost-per-click.
Under "bid type" drop down menu, "Automated Bid" is selected. Above, the Daily budget specified is $50.
LinkedIn reported that ROI increases by 33% when advertisers raise their bids within the suggested range.
7. Optional: Create a conversion rate to track the actions taken by visitors who came to your site after viewing your LinkedIn ad.
Follow LinkedIn's advice by integrating an Insight Tag throughout your website or use an event-specific image pixel to track conversions.
Haven't set up your company page yet? Our LinkedIn guide for businesses can help.
1. Log in to Campaign Manager or cameroon phone number data create your account.
Then click Create Campaign.
Remember to add a name and include the following details:
The sector of activity or product
A reference to the title of the marketing campaign
The type of campaign (webinar, white paper, etc.)
The geographic area or region
A unique campaign ID that aligns with other channels
Campaign dates
LinkedIn ads campaign manager dashboard
2. Define the objective of your advertisement .
3. Configure settings related to your target audience .
LinkedIn Ads campaign manager dashboard, set to "objective selection"
LinkedIn recommends starting with an audience of more than 50,000 members , especially if you're running a new campaign. For sponsored InMails, aim for an audience of more than 15,000 members.
Select a recent or permanent location.
Add the locations you want to include or define the ones you want to exclude.
Select the language of your target audience.
Add your audience details like company, demographics, education, work experience, and interests.
Use the "or" function to broaden your audience. For example, you might want to target an audience of "photographers" or "graphic designers."
Use the "and" function to narrow your audience. This will allow you to target members who are both photographers and graphic designers.
Enable Audience Expansion to show your ads to LinkedIn members with similar attributes.
You can also add a Matched Audience, which is a list of customers who have subscribed to the newsletter or who have visited your website… Simply select the Matched Audience feature and add a link to your website to redirect your visitors.
Don't forget to click Save as a template before proceeding to the next step. This way, if you want to target the same audience in the future, you can retrieve your settings from the saved audiences.
4. Select the ad format you want to use. Most formats require your business name or a Showcase Page to proceed.
choosing a LinkedIn ad format. "Single image ad" is currently selected.
5. You can enable the LinkedIn Audience Network feature if it is available.
6. Set your budget and campaign dates .
setting a budget for a LinkedIn ad; total budget set at $250
You can choose to set only a total budget or opt for a daily and total budget.
For bidding types, you can choose between cost-per-click or cost-per-impression, depending on your goals. So, if you want to create a Sponsored InMail campaign, you'll choose cost-per-click.
Under "bid type" drop down menu, "Automated Bid" is selected. Above, the Daily budget specified is $50.
LinkedIn reported that ROI increases by 33% when advertisers raise their bids within the suggested range.
7. Optional: Create a conversion rate to track the actions taken by visitors who came to your site after viewing your LinkedIn ad.
Follow LinkedIn's advice by integrating an Insight Tag throughout your website or use an event-specific image pixel to track conversions.