Product images: a feast for the eyes or a horror?

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We humans are visual creatures: we perceive colors, movements, and even contrasts much faster and more easily than pure black and white text. Since your text for Google Shopping ads is completely tied to Google and the data feed, it's all the more important to critically examine product images.

Please note these tips:

Use high-quality product images that showcase the product well. The high quality of the image also translates to the product and brand.
Differentiate yourself from the competition with unique imagery. For example, test colorful backgrounds or image crops that catch the eye and stand out in Google Shopping results. Always ask yourself which product perspective will most interest and convince your shoppers.
Provide as many variations of product images as possible.
Let's look at some examples
My search: “women’s winter boots”
In the following screen, a shoe stands out by offering two different perspectives. This ghana phone number data draws additional focus to the warm fur trim on the green shoe. Or is it beige? The information in the image, title, and description should, of course, be consistent with each other...

Search example in Google Shopping results
My search: “women’s winter boots”

A second example – my search: “hometrainer”
What is the first thing that catches your eye when you look at the results?

Search results for home trainer in Google Shopping
My search: “home trainer”

I'm guessing it's the exercise bikes that incorporate the color red or green into their design, or are highlighted by a person. Of course, you don't have to completely redesign your product design. The image on the far right shows that the overall surrounding scenery can also make a decisive difference.

The greyish, visually very reserved models without a person or coloured background, on the other hand, are far less in focus.

Of course, it's possible that people with high quality standards and a high willingness to pay might be more attracted to the design of Maxxus exercise bikes. However, the colorful and/or brightly displayed products are sure to attract the first attention, especially since they likely have a competitive advantage in the low-price segment.