Sustainably reduce sales costs thanks to SEO

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Constantly rising sales costs are a real concern for many companies, and especially in small and medium-sized enterprises, management often becomes nervous when it comes to calculating sales costs. Reducing sales costs should often be the primary goal, but cutting costs in the wrong way would be a fatal mistake. The focus must therefore be on sales efficiency, not on savings.

Fortunately, there are now digital sales channels that can even surpass traditional methods, yet incur far less costs. This makes sales cost calculation a fixed parameter that allows for optimal work. Online marketing is taking up more and more space, and here the path leads to SEO, or targeted search engine optimization , to reach precisely those customers who actually generate sales. Because reducing sales costs today, more than ever, is achieved through target group-oriented marketing.

Sales success through SEO
What exactly does the magic word SEO mean, and how can you implement targeted measures that will increase profits while simultaneously reducing sales costs? SEO stands for Search Engine Optimization and encompasses all austria phone number data measures that help websites achieve a good organic ranking in search engines. The best content is of no use to a company if the website only appears on the tenth or even twentieth page of Google—because no user scrolls that far through search engine results.

First-page positions are fiercely contested, and many companies solve this problem through search engine advertising (SEA). While this form of paid advertising can temporarily support SEO efforts, it should obviously not be the primary goal when it comes to reducing sales costs. Achieving a good organic ranking through content isn't all that much more time-consuming than paid advertising, but it has a much more lasting effect and is much more manageable in terms of sales cost calculations than other activities.

Understanding search engines – increasing profits
To effectively implement SEO and reduce sales costs, you need to understand how search engines work. Every search engine is interested in displaying the most helpful content possible to users. A website is classified as providing high-quality value if the content solves problems. To determine this classification, you need to understand which user types use search engines. There are different groups of users who use a search engine for different reasons.

One of the main groups is specifically looking for a solution to a problem. This group finds step-by-step instructions, tutorials, or even explanatory videos particularly helpful.
Another group uses search engines to complete a targeted transaction, from purchasing a specific book to booking an airline ticket for a specific date.
Another large group consists of users who are looking for inspiration and information, for example when searching for gift ideas, practical products or to find out about new trends.
The fourth group of interest to companies uses the Internet to compare prices, reviews and ratings to facilitate a purchasing decision.
The last group on this list can also be a very interesting target group for companies if the product fits their needs. This group seeks infotainment and fun. A blog tailored to this specific target group can build lasting customer loyalty, which can then become a cost-effective "sales force," because sales today are driven by emotions.