In addition to adding color and visual

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In addition to adding color and visual interest to your posts, images help create more “white space” (that’s all the blank space where you don’t have words or pictures). This makes your posts easier to read.

Images Can Quickly Convey Meaning
Convey Meaning Through Blog Images (Stock Photo)
Have you ever heard the saying, “A picture is worth a thousand words?” Sometimes, a well-crafted image can convey a lot of information almost instantly.

For instance, a graph or chart could show information you’d otherwise have to convey through a list or table.

Take a look at my tutorial on how to start a blog, for example, where I include lots of images showing exactly what to click.

If you’re writing a tutorial, including photos or screenshots can make it much easier for readers to follow the steps. Make sure to screenshot the whole page so that readers can see all the vital information and better understand what you’re trying to explain.

Images Break Up Long Posts
Have you got a long, in-depth post? If it’s only text (or text with just australia phone number library image at the top), it will be quite challenging for readers to engage fully. Hence why, something like an infographic-driven article, like my answer to “How much do bloggers make?” can do so well in terms of social shares.

Using images lets you break up long posts, adding visual interest throughout and giving readers some mental breathing space.

For instance, in my article on common blogging mistakes, I use images throughout the post to help illustrate particular points and give readers a quick break from reading.

Images Help Add Connection and Personality to Your Blog
It can be challenging for readers to connect to you through your words. They might not have much of an idea of what you’re like or picture you.

But by forming a stronger connection and conveying a sense of your personality through well-chosen images, you can turn casual readers into long-term fans — and customers.

In my post rounding up advice from top bloggers, I include a headshot of each blogger alongside their quote. This helps personalize the advice and shows that it comes from real people.