Let's say you share recipes in your emails, or how-to tips, or any other type of information that readers might want to refer to later. By having a web-based version of your email, readers can bookmark the information you've sent them. Not only can they do this by clicking the "View this email in your browser" link, but you can also embed this link in your email as a call to action (e.g., "Bookmark this recipe") so your subscribers know they can save it for later.
Use previous content
Web versions of your emails provide easy access to previously sent messages, allowing you to enjoy the content of past emails indefinitely. Here are some ways to take advantage of this:
Create a searchable content hub : You can include an archive of rcs data qatar your past newsletters on your website. You can even create a searchable content hub so users have access to a knowledge base of your past emails.
Link to past content : Maybe you're writing a new blog post or selling a product that might benefit from information from a past newsletter – just link to it!
Pro tip: Need help writing emails that resonate and are SEO-worthy? Don't worry, we've got some tips on how to write marketing emails .
How does the "View this email in your browser" message appear in emails?
Stubborn
In some emails, the message "View this email in your browser" appears in the white space of the email header. Some prefer to use this unused space to make the link easily accessible from the start, thus avoiding reader frustration.