Choose your KPIs Key Performance Indicators

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Success or failure is measured by metrics that help you evaluate your initiatives. Choosing the right key performance indicators (KPIs) is therefore a crucial step in developing your creative strategy.

Again, your KPIs will depend on your goals. Once you've defined what you're trying to achieve, think about what information you'll need along the way to know if you're on the right track. For example, if your goal is to increase your customers' online engagement, your KPIs might include the number of views your social media posts get, the number of likes and comments, and the number of times you appear in customers' posts.

You'll also need to determine how to measure each of rcs data middle east your metrics. Are you aiming for a specific number of views by the end of the quarter, or do you want to increase views each week by a certain percentage? When creating your KPIs, consider both what you want to measure and how you want to measure it.