Feedback and Review Requests
Posted: Tue May 20, 2025 9:30 am
Goal: Increase Customer Lifetime Value (CLTV), drive repeat purchases.
Data Used: Clicks on transactional email links, purchase history linked to email.
Behavior Trigger: User clicked on a transactional email link (e.g., "track your order") and it's been X days since delivery.
Retargeting Email: Request a product review or feedback on their experience.
Goal: Collect social proof, improve customer satisfaction, identify issues.
Data Used: Transactional email engagement, delivery date linked to email.
8. Event Follow-up (Based on Event Registration Email Behavior)
Behavior Trigger: User clicked on an event japan email list registration link in an email and completed registration.
Retargeting Email: Send pre-event reminders, post-event thank yous, links to recordings, or details about the next event.
Goal: Maximize event attendance, leverage event engagement for future conversions.
Data Used: Clicks on event registration links, registration confirmation.
9. Segment-Specific Engagement Cycles
Behavior Trigger: A specific segment (e.g., B2B leads in tech industry) opened a particular email series related to software, but then stopped engaging after a certain point.
Retargeting Email: A tailored series that addresses common pain points for that industry, offers a case study, or invites them to a personalized demo.
Goal: Drive specific segments towards conversion by addressing their unique needs.
Data Used: Open/click data for specific segments, combined with CRM data.
Implementing Retargeting Through Email Behavior: Best Practices
Map Out Your Customer Journeys: Understand the typical paths users take. Where do they get stuck? Where are the drop-off points? This helps identify key behavioral triggers.
Define Clear Triggers: Be precise about the behavior that will initiate a retargeting email. Is it "opened but didn't click"? "Clicked specific product X but didn't buy"?
Craft Hyper-Relevant Content: The power of email behavior retargeting lies in its personalization. The content of your retargeting email must directly address the specific behavior that triggered it. Generic messages will fall flat.
Data Used: Clicks on transactional email links, purchase history linked to email.
Behavior Trigger: User clicked on a transactional email link (e.g., "track your order") and it's been X days since delivery.
Retargeting Email: Request a product review or feedback on their experience.
Goal: Collect social proof, improve customer satisfaction, identify issues.
Data Used: Transactional email engagement, delivery date linked to email.
8. Event Follow-up (Based on Event Registration Email Behavior)
Behavior Trigger: User clicked on an event japan email list registration link in an email and completed registration.
Retargeting Email: Send pre-event reminders, post-event thank yous, links to recordings, or details about the next event.
Goal: Maximize event attendance, leverage event engagement for future conversions.
Data Used: Clicks on event registration links, registration confirmation.
9. Segment-Specific Engagement Cycles
Behavior Trigger: A specific segment (e.g., B2B leads in tech industry) opened a particular email series related to software, but then stopped engaging after a certain point.
Retargeting Email: A tailored series that addresses common pain points for that industry, offers a case study, or invites them to a personalized demo.
Goal: Drive specific segments towards conversion by addressing their unique needs.
Data Used: Open/click data for specific segments, combined with CRM data.
Implementing Retargeting Through Email Behavior: Best Practices
Map Out Your Customer Journeys: Understand the typical paths users take. Where do they get stuck? Where are the drop-off points? This helps identify key behavioral triggers.
Define Clear Triggers: Be precise about the behavior that will initiate a retargeting email. Is it "opened but didn't click"? "Clicked specific product X but didn't buy"?
Craft Hyper-Relevant Content: The power of email behavior retargeting lies in its personalization. The content of your retargeting email must directly address the specific behavior that triggered it. Generic messages will fall flat.