"Clicked specific product X but didn't buy"?
Posted: Tue May 20, 2025 9:38 am
A tailored series that addresses common pain points for that industry, offers a case study, or invites them to a personalized demo.
Goal: Drive specific segments towards conversion by addressing their unique needs.
Data Used: Open/click data for specific segments, combined with CRM data.
Implementing Retargeting Through Email Behavior: Best Practices
Map Out Your Customer Journeys: Understand the typical paths users take. Where do they get stuck? Where are the drop-off points? This helps identify key behavioral triggers.
Define Clear Triggers: Be precise about the behavior that will initiate a retargeting email. Is it "opened but didn't click"?
Craft Hyper-Relevant Content: The power of email south africa email list behavior retargeting lies in its personalization. The content of your retargeting email must directly address the specific behavior that triggered it. Generic messages will fall flat.
Timing is Crucial:
Abandoned Cart: Send within 1-2 hours for best results.
Browse Abandonment: Within 24 hours.
Re-engagement: After 30-90 days of inactivity.
Post-Purchase: Varies by product, but often a few days after delivery.
Set Frequency Caps: Don't bombard users with too many retargeting emails. If someone clicked a product and then viewed it again, don't send five emails in an hour. Respect inbox privacy.
Exclude Converted Users: Crucially, if a user performs the desired action (e.g., purchases), ensure they are removed from any related retargeting sequences. Nothing is more frustrating than receiving an abandoned cart email after you've already completed the purchase.
A/B Test Your Retargeting Emails: Just like your regular campaigns, A/B test subject lines, body copy, CTAs, and even the timing of your retargeting emails to optimize performance.
Personalize Beyond Name: Use the specific data you have. "Hey John, still thinking about that [Product Name]?" is far more effective than "Hey John, here's some stuff you might like."
Provide Value, Not Just a Sales Pitch: Even in retargeting, offer value. This could be more information, customer reviews, a helpful guide related to their interest, or a modest incentive.
Include a Clear CTA: Make it easy for the recipient to take the next step.
Review and Optimize Regularly: Monitor the performance of your retargeting sequences. Are the open rates, CTRs, and conversion rates meeting your expectations? Adjust based on the data.
Goal: Drive specific segments towards conversion by addressing their unique needs.
Data Used: Open/click data for specific segments, combined with CRM data.
Implementing Retargeting Through Email Behavior: Best Practices
Map Out Your Customer Journeys: Understand the typical paths users take. Where do they get stuck? Where are the drop-off points? This helps identify key behavioral triggers.
Define Clear Triggers: Be precise about the behavior that will initiate a retargeting email. Is it "opened but didn't click"?
Craft Hyper-Relevant Content: The power of email south africa email list behavior retargeting lies in its personalization. The content of your retargeting email must directly address the specific behavior that triggered it. Generic messages will fall flat.
Timing is Crucial:
Abandoned Cart: Send within 1-2 hours for best results.
Browse Abandonment: Within 24 hours.
Re-engagement: After 30-90 days of inactivity.
Post-Purchase: Varies by product, but often a few days after delivery.
Set Frequency Caps: Don't bombard users with too many retargeting emails. If someone clicked a product and then viewed it again, don't send five emails in an hour. Respect inbox privacy.
Exclude Converted Users: Crucially, if a user performs the desired action (e.g., purchases), ensure they are removed from any related retargeting sequences. Nothing is more frustrating than receiving an abandoned cart email after you've already completed the purchase.
A/B Test Your Retargeting Emails: Just like your regular campaigns, A/B test subject lines, body copy, CTAs, and even the timing of your retargeting emails to optimize performance.
Personalize Beyond Name: Use the specific data you have. "Hey John, still thinking about that [Product Name]?" is far more effective than "Hey John, here's some stuff you might like."
Provide Value, Not Just a Sales Pitch: Even in retargeting, offer value. This could be more information, customer reviews, a helpful guide related to their interest, or a modest incentive.
Include a Clear CTA: Make it easy for the recipient to take the next step.
Review and Optimize Regularly: Monitor the performance of your retargeting sequences. Are the open rates, CTRs, and conversion rates meeting your expectations? Adjust based on the data.