valuable content they might have missed.

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Re-Engagement Campaigns (Based on No Opens/Low Engagement)
Behavior Trigger: Subscriber hasn't opened any of your last X emails, or hasn't opened a specific important email (e.g., welcome series, major announcement).
Retargeting Email: Send a "We miss you!" email, offering a special incentive, asking for feedback, or highlighting recent
Goal: Re-activate dormant subscribers, prevent list churn, and improve overall list health.
Data Used: Open rates, inactivity duration.
2. Click-Based Product/Category Interest Retargeting
Behavior Trigger: Subscriber clicked on a link related to a specific product, product category, or service in a previous email, but didn't purchase.
Retargeting Email:
Showcase related products.
Provide more information about the clicked switzerland email list product/category.
Offer reviews, testimonials, or use cases.
Highlight benefits or features relevant to their implied interest.
Goal: Nurture interest, educate, and push towards conversion.
Data Used: Specific link clicks (product pages, category pages, service descriptions).
3. Abandoned Cart Recovery (Email Triggered by On-Site Behavior from Email Click)
Behavior Trigger: User clicked an email link, browsed products, added items to their cart on your website, but did not complete the purchase. (Requires website tracking integration).
Retargeting Email: Send a reminder about their abandoned cart, list the items, potentially offer a small discount or free shipping, and provide a clear link back to the cart.
Goal: Recover lost sales, reduce cart abandonment rates.
Data Used: On-site "add to cart" event linked to email subscriber ID.
4. Browse Abandonment (Email Triggered by On-Site Behavior from Email Click)
Behavior Trigger: User clicked an email link, viewed specific product pages on your website multiple times, but didn't add to cart. (Requires website tracking).
Retargeting Email: Remind them of the products they viewed, suggest complementary items, offer social proof (reviews), or address common concerns about the product.
Goal: Capture interest early, nurture prospects before they abandon a cart.
Data Used: On-site product view events linked to email subscriber ID.
5. Content Consumption Follow-Up
Behavior Trigger: Subscriber clicked on a link to a blog post, webinar registration, or downloaded an ebook/whitepaper from an email.