While curricula vary by institution
Posted: Wed May 21, 2025 4:06 am
a robust digital marketing graduate program often includes modules such as:
Digital Marketing Strategy & Planning: Developing integrated digital campaigns.
Advanced Search Engine Optimization (SEO) & Search Engine Marketing (SEM): Deep dives into technical SEO, advanced keyword strategy, and complex PPC campaign management.
Data Analytics for Marketing: Utilizing Google Analytics (GA4), south korea email list marketing dashboards, and data visualization for actionable insights.
Social Media Strategy & Management: Advanced social listening, community building, and paid social media advertising.
Content Strategy & Storytelling: Crafting compelling narratives across various digital formats and platforms.
Email Marketing Automation & CRM: Building sophisticated email flows and integrating with customer relationship management systems.
E-commerce and Digital Business Models: Understanding online retail operations, payment gateways, an
d conversion rate optimization (CRO).
Digital Consumer Behavior: Exploring psychological aspects of online purchasing and decision-making.
Marketing Ethics and Data Privacy: Navigating the complexities of data protection and ethical marketing practices.
Capstone Project or Thesis: A culminating project where students apply their knowledge to a real-world problem or conduct original research.
Digital Marketing Strategy & Planning: Developing integrated digital campaigns.
Advanced Search Engine Optimization (SEO) & Search Engine Marketing (SEM): Deep dives into technical SEO, advanced keyword strategy, and complex PPC campaign management.
Data Analytics for Marketing: Utilizing Google Analytics (GA4), south korea email list marketing dashboards, and data visualization for actionable insights.
Social Media Strategy & Management: Advanced social listening, community building, and paid social media advertising.
Content Strategy & Storytelling: Crafting compelling narratives across various digital formats and platforms.
Email Marketing Automation & CRM: Building sophisticated email flows and integrating with customer relationship management systems.
E-commerce and Digital Business Models: Understanding online retail operations, payment gateways, an
d conversion rate optimization (CRO).
Digital Consumer Behavior: Exploring psychological aspects of online purchasing and decision-making.
Marketing Ethics and Data Privacy: Navigating the complexities of data protection and ethical marketing practices.
Capstone Project or Thesis: A culminating project where students apply their knowledge to a real-world problem or conduct original research.