The 6 most important reasons to use digital marketing :
Posted: Tue Dec 24, 2024 10:57 am
Are you one of those who believe that being listed in the yellow pages, distributing flyers or having a Facebook profile already makes you visible?
Nowadays we are forced to move “the traditional” to the Internet , to the digital world, in order to increase our competitiveness against other companies, improving our visibility and communications to increase potential customers.
It is not enough to take your physical business online. You have to look for niches and specialize. You have to provide not only information, but also tools. You have to know how to take advantage of the possibilities of the virtual environment. As with the traditional model, you have to go little by little, trying out tools and checking results. Being on the Internet is easy, what is difficult is to get people to know you, to get them to your site.
Just as street visibility is vital for a traditional business to prosper, an online business must be well positioned and have a good marketing campaign to be more accessible to potential customers. It is vital to have a business plan, analyze the market, detect potential customers, develop a strategy to reach them, a pricing policy...
From big brands to small businesses, online commerce is full of opportunities and benefits; but what guarantees does it offer? Does it require a large investment? What are the advantages of an online business?
E-commerce in Spain increased by 23.4% in the second quarter of 2017 to 7.3 billion euros compared to 2016; on the other hand, the volume of purchases from Spain to foreign websites increased by 3.244,7 million euros. Amazon leads e-commerce in Spain, ahead of eBay and El Corte Inglés, accumulating more than 1.373 million visits during 2017, that is, about 3.7 million people a day.
Showcase your brand . The entire social media framework offers multiple tools to show users what your brand can do for them. Social networks, web positioning and online advertising are at your disposal.
Develop love for your brand. Customer loyalty is very important and you can create a telemarketing leads canada telephone number data community around it. If you get a consumer base that loves your brand, and the emotional connection is stable over time, they themselves will become your best advocates.
Improve your level of attention. Whether it is through feedback that improves your relationship with the market or through direct conversations through social networks, your customer service will improve. The key is to be approachable; study which social media tools work as a customer service channel.
Increase your traffic and your positioning. The exposure provided by social networks helps in the positioning of our products in search engines. In addition, these same publications bring direct traffic to our online store or website. Measure this influx of visits with web analytics tools and boost your main sources of traffic.
Increase sales . Through social media interactions, you will get to know your customers better and be prepared to respond to their demands, improving sales by directly addressing their needs.
Reduction in advertising and marketing costs. Social media campaign budgets are much lower than those of other more traditional media. Any company can access advertising that is very direct, segmented and can adapt budgets.
The ease of online shopping, short delivery times and the flexibility of many platforms when it comes to delivering packages, etc., translate into increased consumer confidence and, therefore, more sales.
The market extends beyond the traditional boundaries of time and space, with a 24/7 global reach that allows the customer to more easily find the cheapest products.
It improves communication with the customer over time, building loyalty with communication strategies and interactive spaces , providing a richer consumer experience through video, text and audio messages, inviting interactivity; that is, provoking a constant dialogue, where information is abundant, cheap, accurate and up to date . In addition, it allows for the personalization of messages to specific individuals or groups.
In this way, the user becomes a prosumer : on the one hand, he is a consumer, but on the other hand, he is also a producer and disseminator of content. We certainly cannot underestimate the power of networks such as YouTube (with more than 1 billion users, which is equivalent to almost a third of Internet users) or Facebook (with 2.167 billion) when it comes to applying all the resources we have at our disposal.
internet commerce
If you have a business and want to improve your communication, there are flexible and free training options. Take a look at our free online course on " Internet Commerce. Resource Optimization ":
We will analyze how we can use the Internet to improve our business results.
We will learn how to minimize costs, save time and avoid waiting times through cloud computing, the use of free software or the creation of virtual communities thanks to Web 2.0.
We will delve into social media presence, SEO and SEM positioning, and how to generate income with e-commerce.
We will look to the future with Web 3.0, which seeks more efficient data handling and a more accessible Web and is related to databases, artificial intelligence, the semantic Web and the projection of a 3D Web.
Viewed 8091 times
Category: Study with us
Nowadays we are forced to move “the traditional” to the Internet , to the digital world, in order to increase our competitiveness against other companies, improving our visibility and communications to increase potential customers.
It is not enough to take your physical business online. You have to look for niches and specialize. You have to provide not only information, but also tools. You have to know how to take advantage of the possibilities of the virtual environment. As with the traditional model, you have to go little by little, trying out tools and checking results. Being on the Internet is easy, what is difficult is to get people to know you, to get them to your site.
Just as street visibility is vital for a traditional business to prosper, an online business must be well positioned and have a good marketing campaign to be more accessible to potential customers. It is vital to have a business plan, analyze the market, detect potential customers, develop a strategy to reach them, a pricing policy...
From big brands to small businesses, online commerce is full of opportunities and benefits; but what guarantees does it offer? Does it require a large investment? What are the advantages of an online business?
E-commerce in Spain increased by 23.4% in the second quarter of 2017 to 7.3 billion euros compared to 2016; on the other hand, the volume of purchases from Spain to foreign websites increased by 3.244,7 million euros. Amazon leads e-commerce in Spain, ahead of eBay and El Corte Inglés, accumulating more than 1.373 million visits during 2017, that is, about 3.7 million people a day.
Showcase your brand . The entire social media framework offers multiple tools to show users what your brand can do for them. Social networks, web positioning and online advertising are at your disposal.
Develop love for your brand. Customer loyalty is very important and you can create a telemarketing leads canada telephone number data community around it. If you get a consumer base that loves your brand, and the emotional connection is stable over time, they themselves will become your best advocates.
Improve your level of attention. Whether it is through feedback that improves your relationship with the market or through direct conversations through social networks, your customer service will improve. The key is to be approachable; study which social media tools work as a customer service channel.
Increase your traffic and your positioning. The exposure provided by social networks helps in the positioning of our products in search engines. In addition, these same publications bring direct traffic to our online store or website. Measure this influx of visits with web analytics tools and boost your main sources of traffic.
Increase sales . Through social media interactions, you will get to know your customers better and be prepared to respond to their demands, improving sales by directly addressing their needs.
Reduction in advertising and marketing costs. Social media campaign budgets are much lower than those of other more traditional media. Any company can access advertising that is very direct, segmented and can adapt budgets.
The ease of online shopping, short delivery times and the flexibility of many platforms when it comes to delivering packages, etc., translate into increased consumer confidence and, therefore, more sales.
The market extends beyond the traditional boundaries of time and space, with a 24/7 global reach that allows the customer to more easily find the cheapest products.
It improves communication with the customer over time, building loyalty with communication strategies and interactive spaces , providing a richer consumer experience through video, text and audio messages, inviting interactivity; that is, provoking a constant dialogue, where information is abundant, cheap, accurate and up to date . In addition, it allows for the personalization of messages to specific individuals or groups.
In this way, the user becomes a prosumer : on the one hand, he is a consumer, but on the other hand, he is also a producer and disseminator of content. We certainly cannot underestimate the power of networks such as YouTube (with more than 1 billion users, which is equivalent to almost a third of Internet users) or Facebook (with 2.167 billion) when it comes to applying all the resources we have at our disposal.
internet commerce
If you have a business and want to improve your communication, there are flexible and free training options. Take a look at our free online course on " Internet Commerce. Resource Optimization ":
We will analyze how we can use the Internet to improve our business results.
We will learn how to minimize costs, save time and avoid waiting times through cloud computing, the use of free software or the creation of virtual communities thanks to Web 2.0.
We will delve into social media presence, SEO and SEM positioning, and how to generate income with e-commerce.
We will look to the future with Web 3.0, which seeks more efficient data handling and a more accessible Web and is related to databases, artificial intelligence, the semantic Web and the projection of a 3D Web.
Viewed 8091 times
Category: Study with us