Assessing the effectiveness of offline advertising online
Posted: Thu Dec 26, 2024 3:50 am
It is extremely difficult to track the effectiveness of each advertising channel separately. After all, you wouldn’t ask each client which billboard caught their attention, would you?
Let's compare two types of advertising: traditional and online. Let's say you've placed an ad in Yandex Direct, closely followed SEO, and placed ads in a couple of magazines. What next? You look at how many clicks a visitor made on an ad in Yandex Direct, how many people were interested in your banner, from which they came to your site, and what query they entered in the search bar. And what else? And then you realize that you invested money in print advertising, but how many people were interested in it remains a mystery to you. And the most offensive thing may be that you may have invested most of your budget in print advertising, but it still hasn't worked.
But this is not a reason to stop using traditional promotion italy phone numbers methods. You just need to start tracking calls for this type of advertising in order to correctly calculate the budget in the future. In this case, UIS uses its own end-to-end analytics service . With its help, you can analyze the effectiveness of both online and offline advertising.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
The ability to track phone calls (call tracking) helps determine whether the advertising campaign has achieved its goals, whether the customer service or sales departments worked effectively, etc. Analysis of incoming calls shows how many visitors came from each advertising channel and what percentage of them turned into real customers, and which fell into the category of “non-target”. The function of recording phone conversations helps to understand how the operator communicates with the client, whether there is something that the buyer does not like. Such an analysis strategy allows you to adjust your work with potential clients in time, make any changes, identify which phrases or words “hook” visitors, and what, on the contrary, repels them from making a purchase. The information received is formed into convenient reports.
Thus, the UIS analytics system allows:
Track targeted requests from each advertising campaign.
Listen to and analyze calls.
Receive detailed reports on all advertising campaigns (online and offline).
With the help of the service, you can quickly set up offline advertising parameters, link each source to an individual number for more accurate processing of results. For example, you placed an ad in SEO, in Google Adwords and placed an ad in a magazine. As a result, when recording requests, it turned out that it was offline advertising that attracted a larger number of potential buyers. Thus, having listened to calls on each advertising channel, having analyzed the spent budget, we conclude that this month offline advertising (in the magazine) is more effective than any other sources. Thus, you answer the question of how to distribute the advertising budget further.
Offline advertising will start working for you when you are confident in its effectiveness. And CoMagic will help you with this!
Let's compare two types of advertising: traditional and online. Let's say you've placed an ad in Yandex Direct, closely followed SEO, and placed ads in a couple of magazines. What next? You look at how many clicks a visitor made on an ad in Yandex Direct, how many people were interested in your banner, from which they came to your site, and what query they entered in the search bar. And what else? And then you realize that you invested money in print advertising, but how many people were interested in it remains a mystery to you. And the most offensive thing may be that you may have invested most of your budget in print advertising, but it still hasn't worked.
But this is not a reason to stop using traditional promotion italy phone numbers methods. You just need to start tracking calls for this type of advertising in order to correctly calculate the budget in the future. In this case, UIS uses its own end-to-end analytics service . With its help, you can analyze the effectiveness of both online and offline advertising.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
The ability to track phone calls (call tracking) helps determine whether the advertising campaign has achieved its goals, whether the customer service or sales departments worked effectively, etc. Analysis of incoming calls shows how many visitors came from each advertising channel and what percentage of them turned into real customers, and which fell into the category of “non-target”. The function of recording phone conversations helps to understand how the operator communicates with the client, whether there is something that the buyer does not like. Such an analysis strategy allows you to adjust your work with potential clients in time, make any changes, identify which phrases or words “hook” visitors, and what, on the contrary, repels them from making a purchase. The information received is formed into convenient reports.
Thus, the UIS analytics system allows:
Track targeted requests from each advertising campaign.
Listen to and analyze calls.
Receive detailed reports on all advertising campaigns (online and offline).
With the help of the service, you can quickly set up offline advertising parameters, link each source to an individual number for more accurate processing of results. For example, you placed an ad in SEO, in Google Adwords and placed an ad in a magazine. As a result, when recording requests, it turned out that it was offline advertising that attracted a larger number of potential buyers. Thus, having listened to calls on each advertising channel, having analyzed the spent budget, we conclude that this month offline advertising (in the magazine) is more effective than any other sources. Thus, you answer the question of how to distribute the advertising budget further.
Offline advertising will start working for you when you are confident in its effectiveness. And CoMagic will help you with this!