Retargeting lost leads using Portugal contacts requires a strategic approach tailored to the local market and compliant with GDPR regulations. The goal is to re-engage prospects who previously showed interest but did not convert, using their Portuguese contact information effectively.
First, ensure you have explicit consent (Opt-In) recorded for all communication channels, especially email and SMS, as mandated by Portuguese data protection laws (Law 47/2016, GDPR). Segment your lost leads specifically within Portugal based on their previous interactions. Were they website visitors, webinar attendees, or those who downloaded specific content? Understanding their engagement level allows for more personalized retargeting.
Utilize Portugal-specific contact details. This means sending communications in Portuguese, referencing local contexts, and using the correct phone number formats and postal codes. Geo-targeted online ads can specifically portugal phone number list show to users in Portugal who have previously visited your site but didn't convert.
Craft targeted messaging. Highlight new information, address potential previous objections, offer a limited-time incentive relevant to the Portuguese market, or provide exclusive content. A personalized email sequence reminding them of the initial value proposition, perhaps with a tailored discount for the Portuguese market, can be effective.
Use multiple channels thoughtfully – display ads, social media ads (especially LinkedIn for B2B), and potentially direct mail – but always ensure each channel has the necessary consent. Track the performance of your retargeting campaigns using unique links or codes to measure effectiveness and refine your strategy continuously, always respecting data privacy boundaries in Portugal.