What is a welcome chain and why does a business need it?
Posted: Thu Dec 26, 2024 4:18 am
Give bonuses for subscription, make a personal offer, increase brand loyalty and other welcome newsletter options
05.06.2024 ⏱ 8 minutes
Loyalty Program: How to Retain Customers and Increase Repeat Sales
Once a customer has subscribed to your mailing list, you can wait until they return to the site and buy something. Or you can try to push them to take action using a welcome chain. This is an automatic series of letters that the customer receives after subscribing to the mailing list.
Its purpose is to greet the customer, tell them about thekenya phone numbers company, give welcome bonuses, give instructions, make a personal offer or gift.
In this article, we explain why companies need a welcome chain and how to compose the first welcome letter.
Why businesses need welcome chains
How many letters should be in a welcome chain
How to write your first welcome letter so that it doesn’t end up in spam
When to send a welcome letter
The main thing you need to know about welcome chains
Why businesses need welcome chains
Welcome letters are opened 4 times more often, and clicks on links can reach 27% . The simplest thing a welcome chain is for is to greet a client.
But a welcome mailing has other tasks, for example:
tell about the company and its values;
explain why it is worth paying attention to your product;
provide answers to questions frequently asked by new clients;
collect information about the client to make personalized offers;
demonstrate experience and expertise to immediately build trust in you with the client.
Welcome email series are 42% more likely to be read than regular emails
Newsletter from SkillCup
Skill Cup shares its experience in online learning in a welcome letter. This immediately builds trust in the company
Each company decides for itself what exactly to offer the client in the welcome mailing. For example, the Blue Sleep store thanks in the first letter for subscribing to the mailing list and explains why healthy sleep is important.
Blue Sleep Case: “Comfortable Sleep is Our Main Product”
The welcome chain in Blue Sleep starts with a thank you for subscribing to the newsletter
The welcome chain in Blue Sleep starts with a thank you for subscribing to the newsletter
The online store Pult.ru, after subscribing, sends a series of short letters that introduce the product and tell interesting facts from the world of Hi-Fi electronics.
Pult.ru Case: “We Lost 18,000 Orders and Didn’t Even Know It”
Newsletter from Pult.ru
Pult.ru not only gives discounts in its newsletters, but also introduces subscribers to interesting facts from the world of Hi-Fi electronics
In the first letter, the pet store "Four Paws" sends the user a selection of popular products and tells about the loyalty program.
05.06.2024 ⏱ 8 minutes
Loyalty Program: How to Retain Customers and Increase Repeat Sales
Once a customer has subscribed to your mailing list, you can wait until they return to the site and buy something. Or you can try to push them to take action using a welcome chain. This is an automatic series of letters that the customer receives after subscribing to the mailing list.
Its purpose is to greet the customer, tell them about thekenya phone numbers company, give welcome bonuses, give instructions, make a personal offer or gift.
In this article, we explain why companies need a welcome chain and how to compose the first welcome letter.
Why businesses need welcome chains
How many letters should be in a welcome chain
How to write your first welcome letter so that it doesn’t end up in spam
When to send a welcome letter
The main thing you need to know about welcome chains
Why businesses need welcome chains
Welcome letters are opened 4 times more often, and clicks on links can reach 27% . The simplest thing a welcome chain is for is to greet a client.
But a welcome mailing has other tasks, for example:
tell about the company and its values;
explain why it is worth paying attention to your product;
provide answers to questions frequently asked by new clients;
collect information about the client to make personalized offers;
demonstrate experience and expertise to immediately build trust in you with the client.
Welcome email series are 42% more likely to be read than regular emails
Newsletter from SkillCup
Skill Cup shares its experience in online learning in a welcome letter. This immediately builds trust in the company
Each company decides for itself what exactly to offer the client in the welcome mailing. For example, the Blue Sleep store thanks in the first letter for subscribing to the mailing list and explains why healthy sleep is important.
Blue Sleep Case: “Comfortable Sleep is Our Main Product”
The welcome chain in Blue Sleep starts with a thank you for subscribing to the newsletter
The welcome chain in Blue Sleep starts with a thank you for subscribing to the newsletter
The online store Pult.ru, after subscribing, sends a series of short letters that introduce the product and tell interesting facts from the world of Hi-Fi electronics.
Pult.ru Case: “We Lost 18,000 Orders and Didn’t Even Know It”
Newsletter from Pult.ru
Pult.ru not only gives discounts in its newsletters, but also introduces subscribers to interesting facts from the world of Hi-Fi electronics
In the first letter, the pet store "Four Paws" sends the user a selection of popular products and tells about the loyalty program.