With traditional marketing, for example
Posted: Thu Dec 26, 2024 4:58 am
Currently, 59% of the global population is on the Internet, and digital marketing is the easiest way through which you can reach them thanks to the extreme digital transformation that Marketing has undergone in recent times.
In addition to the above, 84 million people on average have become digital users this year alone, of which 2% have joined as mobile users.
If even with these figures you are still not sure about getting into Digital Marketing and joining the millions of companies that have adopted this channel for customer acquisition, we leave you with 10 advantages so that you at least consider it.
Entrepreneur in front of the computer taking notes
More profitable compared to traditional marketing
As a small business, it is difficult for you to compete with large companies through traditional marketing. However, through digital marketing you can find yourself on the same level as your competition, that is, on the same playing field.
In addition, the costs are much lower than those you would have to pay with traditional Marketing, taking into account that you can generate the same impact in both cases.
Keep in mind that the most important factor for the success of your campaign is time, as it will take time to develop your strategy and you will also have to wait to measure the results of the campaign.
Woman digitizing her business
Effective for customer segmentation
With digital marketing, you have several options to segment according to your target audience. For example, you can focus your efforts on people who are interested in your business, services and products.
Additionally, you can choose the location where your potential customers would be located, as well as other data such as age and gender. You can also filter them by interests and hobbies.
The segmentation capabilities in Digital Marketing are so advanced that you can be really specific in reaching your potential customers.
Easy to measure compared to traditional marketing
For any marketing campaign, what you need is to measure results to see if your strategy helped you achieve your stated objectives.
, it is difficult to know how a lead originated or what motivated a customer to buy your products.
With Digital Marketing, carrying out this measurement is quite simple, since whether you are going to launch paid campaigns on social networks or a campaign on search engines, within the same platforms that you are going to use you can see the statistics.
Whether it's Google Ads or Facebook Ads , or any platform you use to launch list of peru cell phone numbers this type of advertising, you'll find all the information you need to measure results.
Man in his office implementing a strategy for his business
Easy to make adjustments
In Traditional Marketing you cannot make changes once the campaign goes live, so you have to accept the results that come, whether good or bad.
On the contrary, when applying digital marketing to your business , you can make all the necessary changes along the way. You can pause and resume campaigns whenever you want as you see the results.
The advantage of this is that the budget allocated for that campaign also pauses, meaning you will only be paying for what you have done up until the moment you decide to stop and make changes.
Easy to share
The ability to share content through digital marketing channels is great. That is, if you write articles on your blog you can share them on Facebook or Twitter, and in turn this content will be shared by other users.
This is known as a multiplier effect that improves your chances of reaching your potential customers.
Group of young people surfing the internet
Global
With digital marketing you have the opportunity to make your business global and your campaigns and digital presence visible anywhere in the world.
Digital marketing offers you immense exposure which makes it easier for you to have great opportunities and in turn create positioning thanks to the global nature of marketing on digital platforms.
Effective in reaching your audience
Nowadays, people turn to the Internet to make decisions, to resolve doubts they have in their heads, or even to reaffirm a purchase decision. Your audience is looking to learn more about the product or service they have in mind in order to educate themselves.
Through digital marketing you can redirect these users to your page and in this way help them with the information they need .
This is how you will expose your company to these users, who, through the published content, will learn more about your business and the products or services you offer.
Great for building a community
You can group people with common interests, and one of those interests is the products or services you offer. This way you can create an audience that reacts positively to the content you share.
This will allow you to interact directly with your potential clients and consumers. In addition, they will see you as an opinion leader, which will help position your company.
Global virtual world
In addition to the above, 84 million people on average have become digital users this year alone, of which 2% have joined as mobile users.
If even with these figures you are still not sure about getting into Digital Marketing and joining the millions of companies that have adopted this channel for customer acquisition, we leave you with 10 advantages so that you at least consider it.
Entrepreneur in front of the computer taking notes
More profitable compared to traditional marketing
As a small business, it is difficult for you to compete with large companies through traditional marketing. However, through digital marketing you can find yourself on the same level as your competition, that is, on the same playing field.
In addition, the costs are much lower than those you would have to pay with traditional Marketing, taking into account that you can generate the same impact in both cases.
Keep in mind that the most important factor for the success of your campaign is time, as it will take time to develop your strategy and you will also have to wait to measure the results of the campaign.
Woman digitizing her business
Effective for customer segmentation
With digital marketing, you have several options to segment according to your target audience. For example, you can focus your efforts on people who are interested in your business, services and products.
Additionally, you can choose the location where your potential customers would be located, as well as other data such as age and gender. You can also filter them by interests and hobbies.
The segmentation capabilities in Digital Marketing are so advanced that you can be really specific in reaching your potential customers.
Easy to measure compared to traditional marketing
For any marketing campaign, what you need is to measure results to see if your strategy helped you achieve your stated objectives.
, it is difficult to know how a lead originated or what motivated a customer to buy your products.
With Digital Marketing, carrying out this measurement is quite simple, since whether you are going to launch paid campaigns on social networks or a campaign on search engines, within the same platforms that you are going to use you can see the statistics.
Whether it's Google Ads or Facebook Ads , or any platform you use to launch list of peru cell phone numbers this type of advertising, you'll find all the information you need to measure results.
Man in his office implementing a strategy for his business
Easy to make adjustments
In Traditional Marketing you cannot make changes once the campaign goes live, so you have to accept the results that come, whether good or bad.
On the contrary, when applying digital marketing to your business , you can make all the necessary changes along the way. You can pause and resume campaigns whenever you want as you see the results.
The advantage of this is that the budget allocated for that campaign also pauses, meaning you will only be paying for what you have done up until the moment you decide to stop and make changes.
Easy to share
The ability to share content through digital marketing channels is great. That is, if you write articles on your blog you can share them on Facebook or Twitter, and in turn this content will be shared by other users.
This is known as a multiplier effect that improves your chances of reaching your potential customers.
Group of young people surfing the internet
Global
With digital marketing you have the opportunity to make your business global and your campaigns and digital presence visible anywhere in the world.
Digital marketing offers you immense exposure which makes it easier for you to have great opportunities and in turn create positioning thanks to the global nature of marketing on digital platforms.
Effective in reaching your audience
Nowadays, people turn to the Internet to make decisions, to resolve doubts they have in their heads, or even to reaffirm a purchase decision. Your audience is looking to learn more about the product or service they have in mind in order to educate themselves.
Through digital marketing you can redirect these users to your page and in this way help them with the information they need .
This is how you will expose your company to these users, who, through the published content, will learn more about your business and the products or services you offer.
Great for building a community
You can group people with common interests, and one of those interests is the products or services you offer. This way you can create an audience that reacts positively to the content you share.
This will allow you to interact directly with your potential clients and consumers. In addition, they will see you as an opinion leader, which will help position your company.
Global virtual world