Marketing Intelligence: All the essential data to know about email marketing in 2025
Posted: Thu Dec 26, 2024 6:13 am
If you look at all the data available in the world of email marketing, you will recognize it, learn from it, and draw conclusions from it.
This will allow you to be much more focused on your marketing and your ability to reach customers. The facts are already known to all: email marketing combined with marketing intelligence generates the best ROI that any marketing channel can offer. Moreover, the considerable impact of email marketing on reputation and building your brand is critical.
Let’s take an interesting fact: 88% of users actively check their inbox every day. 40% of them do it with the aim of receiving coupons and discounts from brands! Of course, entering the inbox is a task that requires resources and skills, and the first step is to ensure a high opening rate, but how to engage your potential customers more? That’s another story. Many companies are trying to uncover the secret to increasing clicks and customer engagement.
When you read the data, you might not be surprised, it also speaks about you australia telegram phone number list consumers, as users of various media, but when the data is there in front of you, you can cross it, draw conclusions and start working statistically to get better results. What type of content should you create? How often? When is the best time to send a campaign ? All the little details are important and it is good to know them to know what your customers like to receive and what they do not like.
The research from which this data is extracted was conducted on four different continents to successfully uncover user behaviors in the world of email marketing. Now let's give the data a voice, it will tell you what you need to do to win your customers' attention.
someone else, do you have value to offer? Offer it. If you have nothing to say, be interesting. Tailor the length of your messages to the content you can produce.
44% of respondents say they unsubscribe because the sender sends emails too often.
Another fact that perfectly reflects reality. Take this into consideration and make sure you don’t come across as too salesy or intrusive to the customer. The customer wants to feel that you care about them, give them attention and value. Frequent communication can be interpreted as an attempt to sell aggressively rather than providing value, which could result in the customer unsubscribing from the mailing list .
This will allow you to be much more focused on your marketing and your ability to reach customers. The facts are already known to all: email marketing combined with marketing intelligence generates the best ROI that any marketing channel can offer. Moreover, the considerable impact of email marketing on reputation and building your brand is critical.
Let’s take an interesting fact: 88% of users actively check their inbox every day. 40% of them do it with the aim of receiving coupons and discounts from brands! Of course, entering the inbox is a task that requires resources and skills, and the first step is to ensure a high opening rate, but how to engage your potential customers more? That’s another story. Many companies are trying to uncover the secret to increasing clicks and customer engagement.
When you read the data, you might not be surprised, it also speaks about you australia telegram phone number list consumers, as users of various media, but when the data is there in front of you, you can cross it, draw conclusions and start working statistically to get better results. What type of content should you create? How often? When is the best time to send a campaign ? All the little details are important and it is good to know them to know what your customers like to receive and what they do not like.
The research from which this data is extracted was conducted on four different continents to successfully uncover user behaviors in the world of email marketing. Now let's give the data a voice, it will tell you what you need to do to win your customers' attention.
someone else, do you have value to offer? Offer it. If you have nothing to say, be interesting. Tailor the length of your messages to the content you can produce.
44% of respondents say they unsubscribe because the sender sends emails too often.
Another fact that perfectly reflects reality. Take this into consideration and make sure you don’t come across as too salesy or intrusive to the customer. The customer wants to feel that you care about them, give them attention and value. Frequent communication can be interpreted as an attempt to sell aggressively rather than providing value, which could result in the customer unsubscribing from the mailing list .