Summer Sales 2025: How to Create an Email Strategy That Will Make Your Sales Explode

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On the web and in almost all French departments, the 2025 summer sales will begin on Wednesday, June 25, 2025, at 8 a.m., and will last 4 weeks. They will therefore end on Tuesday, July 22, 2025, in the evening.

Every year, the summer sales are the unmissable commercial event.

This essential date in the promotions calendar should not be missed under any circumstances.

As a retailer or e-retailer, summer promotions represent the ideal time to develop belgium telegram data your online (or offline) sales by attracting many fans of good deals, in store or on your site.

But for your sales to be a real success, you have to prepare them well in advance!

To capture a maximum number of visitors that you will then transform into customers, emailing remains the most promising channel . Emailing still displays one of the highest average conversion rates today.

And to obtain the expected results, it is essential to implement an appropriate emailing strategy adapted to the summer sales.

Find out right away how to create an email strategy that will significantly boost your sales .



Table of Contents
Invite your best customers to pre-sales
Plan an unstoppable email sequence
Send a first email a few days before the start of the summer sales
Summer sales emailing: Stand out from the crowd by sending a striking marketing email on D-Day
Segment and personalize your emailing
Create eye-catching emails with an impactful message
Plan emails throughout this summer promotional period
To conclude
Invite your best customers to pre-sales


Private sales are always a great way to reward your best customers , eager for good deals and discounts. And an unstoppable technique to push your customers to buy. To use therefore to reinforce your acquisition strategy .

Here is an interesting example below.

The object is bright: 1,2,3… Sun -15% to prepare for your summer!

And the email – even if we don't see it here – was personalized with the name of the recipient.

pre-sales newsletter

Plan an unstoppable email sequence


The sales last 4 weeks. That's a long time, isn't it?!

If you don't want to miss this unique opportunity to make many sales , consider planning a sequence : create several successive emails for your summer sales. You will have a better chance of converting.

You can imagine that a single email will not be enough to get your prospects to take action.

To gain efficiency and sell more easily, don't forget to define impactful scenarios with your Marketing Automation solution , taking into account the actions of your leads on your e-commerce site.

One of your leads seems interested in a product category?

Don't hesitate to send him a personalized email showing him that you understood what he liked and offer him an additional discount.



Send a first email a few days before the start of the summer sales


To properly prepare for the summer sales, retailers don't wait until the big day to communicate. They do it well in advance!

To attract as many people as possible, it is in your best interest to launch your email campaign well before the sales.

This will allow you to immediately capture the attention of your customers and prospects by reminding them that the sales are coming very soon; and that it would be a shame if they missed out on your irresistible offers .

To do this, create suspense around your promotional offers; a kind of teaser that allows you to arouse curiosity.