The alliance of traditional marketing tools and new technologies
Posted: Thu Dec 26, 2024 8:48 am
To advertise its business, an SME can quite easily undertake various marketing techniques simultaneously, whether it involves new technologies or the more "classic" method.
So, although the business card may seem "has been", it can be very effective when its design is neat and it includes information relating to your social networks for example.
The discount coupon, retrieved from your website or application but usable exclusively in store, is also a tool that bears fruit. In the same spirit, sending an invitation to a promotional event whether it is the launch of a new product or a new service is highly recommended.
In short, advertising your business on the Internet certainly requires more denmark telegram data creativity than "traditional" advertising, but it is worth it, especially if we look at the cost/investment ratio (much lower on the Internet).
The more you strengthen your brand image on the different social media platforms, the more you increase your visibility on the web, and thus reach potential new customers. As a reminder, the 3 key elements to achieve this are as follows:
Publish quality content;
Maintain constant contact with your customers;
Combine free and paid (sponsored) advertising.
With the help of the various tips we have seen together, there is no doubt that your business should move up a gear, and much faster than you would have imagined! ActiveTrail is at your side to initiate the change that will take off the development of your SME, do not hesitate any longer and test our tools to start a marketing strategy worthy of the name!
The development of digital technology allows for the multiplication of marketing levers. These tools offer numerous opportunities for the development of businesses. For example, brands can implement actions to gain visibility or to increase customer loyalty.
Among these tools, customer recommendation also plays an important role. This word of mouth contributes to brand awareness, reassures prospects and develops the company's sales. Thus, it becomes essential to encourage customers to recommend, that is to say, to transform them into true brand ambassadors.
How does customer recommendation work?
How customer recommendation works
Who are brand ambassadors?
Brand ambassadors are usually satisfied customers who will recommend the brand. In other words, it is a customer who generates positive word of mouth around the company's products.
There are also several profiles of brand ambassadors. For example, we find customers who talk about it in their close circle (friends, family, colleagues). They help to make the brand known. At the same time, we also find nano-influencers who talk about the brand on their social networks. Thanks to these platforms, they will be able to give their opinion on the brands and share good deals.
What are the benefits of recommendation?
As we have already mentioned a little, word of mouth is essential for brand development. A satisfied consumer who recommends products will reassure hesitant prospects and thus influence decision-making. Moreover, a consumer is 4 times more likely to buy a product following the recommendation of a friend.
To go further, the brand ambassador is a loyal customer. Thus, his commitment is stronger and his speech more sincere. In the same sense, it will be easier to retain him. As a reminder, customer loyalty costs on average 7 times less than its acquisition.
In summary, transforming your customers into brand ambassadors allows you to have a customer loyalty and acquisition strategy at the same time.
How to Convert Customers into Brand Ambassadors
#1 Analyze satisfaction
The best way to turn your customers into ambassadors is to first analyze satisfaction. With a survey, you will improve your customer knowledge and you will better identify their obstacles and needs. This is called active listening. The latter is essential to show your customers that their opinions matter to your company. In this case, they will be more inclined to recommend you.
With this survey, it is essential to integrate the NPS (Net Promoter Score) . This indicator analyzes the level of recommendation of your customers. In other words, thanks to this simple question, you can know if your customers are ready to recommend your brand or not.
#2 Manage your consumers’ dissatisfaction
When you know your customers better, it is easier to take corrective actions. These measures aim to address dissatisfied customers and highlight your efforts to improve their satisfaction.
This is an essential step in converting your customers into true brand ambassadors.
#3 Start the conversation
This first phase allows you to start a conversation with your customers. This is demonstrated by direct exchanges , an online chat or a presence on social networks.
The goal of interacting with your customers is to involve them more in your strategy. You show them that they have an important role to play for your brand. It is even possible to go further by having them participate in the creation of a service or a product. These customers will then be more engaged and will be more likely to talk about your brand to those around them.
So, although the business card may seem "has been", it can be very effective when its design is neat and it includes information relating to your social networks for example.
The discount coupon, retrieved from your website or application but usable exclusively in store, is also a tool that bears fruit. In the same spirit, sending an invitation to a promotional event whether it is the launch of a new product or a new service is highly recommended.
In short, advertising your business on the Internet certainly requires more denmark telegram data creativity than "traditional" advertising, but it is worth it, especially if we look at the cost/investment ratio (much lower on the Internet).
The more you strengthen your brand image on the different social media platforms, the more you increase your visibility on the web, and thus reach potential new customers. As a reminder, the 3 key elements to achieve this are as follows:
Publish quality content;
Maintain constant contact with your customers;
Combine free and paid (sponsored) advertising.
With the help of the various tips we have seen together, there is no doubt that your business should move up a gear, and much faster than you would have imagined! ActiveTrail is at your side to initiate the change that will take off the development of your SME, do not hesitate any longer and test our tools to start a marketing strategy worthy of the name!
The development of digital technology allows for the multiplication of marketing levers. These tools offer numerous opportunities for the development of businesses. For example, brands can implement actions to gain visibility or to increase customer loyalty.
Among these tools, customer recommendation also plays an important role. This word of mouth contributes to brand awareness, reassures prospects and develops the company's sales. Thus, it becomes essential to encourage customers to recommend, that is to say, to transform them into true brand ambassadors.
How does customer recommendation work?
How customer recommendation works
Who are brand ambassadors?
Brand ambassadors are usually satisfied customers who will recommend the brand. In other words, it is a customer who generates positive word of mouth around the company's products.
There are also several profiles of brand ambassadors. For example, we find customers who talk about it in their close circle (friends, family, colleagues). They help to make the brand known. At the same time, we also find nano-influencers who talk about the brand on their social networks. Thanks to these platforms, they will be able to give their opinion on the brands and share good deals.
What are the benefits of recommendation?
As we have already mentioned a little, word of mouth is essential for brand development. A satisfied consumer who recommends products will reassure hesitant prospects and thus influence decision-making. Moreover, a consumer is 4 times more likely to buy a product following the recommendation of a friend.
To go further, the brand ambassador is a loyal customer. Thus, his commitment is stronger and his speech more sincere. In the same sense, it will be easier to retain him. As a reminder, customer loyalty costs on average 7 times less than its acquisition.
In summary, transforming your customers into brand ambassadors allows you to have a customer loyalty and acquisition strategy at the same time.
How to Convert Customers into Brand Ambassadors
#1 Analyze satisfaction
The best way to turn your customers into ambassadors is to first analyze satisfaction. With a survey, you will improve your customer knowledge and you will better identify their obstacles and needs. This is called active listening. The latter is essential to show your customers that their opinions matter to your company. In this case, they will be more inclined to recommend you.
With this survey, it is essential to integrate the NPS (Net Promoter Score) . This indicator analyzes the level of recommendation of your customers. In other words, thanks to this simple question, you can know if your customers are ready to recommend your brand or not.
#2 Manage your consumers’ dissatisfaction
When you know your customers better, it is easier to take corrective actions. These measures aim to address dissatisfied customers and highlight your efforts to improve their satisfaction.
This is an essential step in converting your customers into true brand ambassadors.
#3 Start the conversation
This first phase allows you to start a conversation with your customers. This is demonstrated by direct exchanges , an online chat or a presence on social networks.
The goal of interacting with your customers is to involve them more in your strategy. You show them that they have an important role to play for your brand. It is even possible to go further by having them participate in the creation of a service or a product. These customers will then be more engaged and will be more likely to talk about your brand to those around them.