Email and SMS: the flagship couple of Marketing Automation
Posted: Thu Dec 26, 2024 9:02 am
Email Marketing remains to this day one of the most effective digital tools for marketing your products and services.
It is noted that emails are increasingly being consulted on mobile devices (smartphones). And even if this trend seems even more present among millennials, it is the same for all age groups.
According to a recent study, 40% of French people prefer to check their emails on a mobile device.
To meet these uses, it is of course necessary to adapt marketing techniques to the use of mobile terminals; we are talking about mobile marketing or m-marketing.
It is therefore essential for companies to rethink the way they design their emails denmark telegram that they are perfectly adapted for use on mobile phones.
emailing-sms-multichannel-approach
This is a new marketing logic that we call "mobile-first", where we concentrate all our efforts on smartphone users. But how can we strengthen our marketing actions with these mobile users? Well, it's very simple.
The right marketing strategy is based on a multi-channel approach aimed at uniting the strengths of Email Marketing with those of SMS .
I know what you're thinking: "SMS is old school... fewer and fewer people are using it." Well, while this technology may seem a bit old, it's more popular than ever. It's very reliable and still very productive, making it an excellent tool for direct marketing and relationship marketing .
In addition, SMS and emailing do not have the same advantages. They are complementary communication channels. So you have everything to gain by combining the two technologies!
At ActiveTrail, we keep repeating it to our customers. Emailing and SMS are the winning combination of Marketing Automation , the one that will allow you to strengthen your customer relationship and improve the customer experience.
Now discover the advantages of a cross-channel strategy based on the complementarity between SMS and emailing.
With SMS, increase the effectiveness of your emailing campaigns
It's a fact, Email Marketing campaigns are 325% more effective when combined with SMS Marketing.
A few figures on the SMS allow you to understand the reason:
90% of SMS messages are opened and read within three minutes of receipt;
34% of subscribers who received the SMS will visit the company's website;
33% will actually visit the physical store.
We agree, you don't even need to do a cost-benefit analysis when you see these numbers. In a drive-to-store approach , which allows you to attract your customers to the store, SMS is a lever that should not be overlooked.
Send your messages simply and immediately
If you have a flash sale or a promotion that is valid for a limited period, then you can announce it via SMS. The advantage? In just a few clicks, your campaign is ready. It's that simple!
promotion-flash-sms
Discover our practical advice for using SMS in addition to emailing and how to use ActiveTrail's mass SMS .
Increase the visibility of your messages with a paid cross-channel strategy
Emails can sit in a user’s inbox for hours or days without being read. That’s a fact! Whereas for SMS Marketing, it’s quite different. Your subscribers read your message almost instantly. In 90% of cases, SMS messages are read within three minutes of receiving them.
So, if you have previously sent an email with long content, sending an SMS will allow you to intensify the reach of the message . It can serve as a reminder if the email has not been read or seen. The SMS can be a valuable ally for a customer reconquest strategy that aims to wake up sleeping customers.
reading-within-3-min-sms-marketing
SMS messaging is always enabled
Look at it this way: Most people have a smartphone with an internet connection, but these devices have limitations.
First of all, not everyone has unlimited data on their plan, so the internet connection may not always be enabled on their mobile from time to time.
Second, constant internet connectivity tends to take a toll on your mobile device battery. Again, sometimes the internet connection goes down at crucial times (everyone has experienced this). But as long as the phone is on, text messages can and will be received by your subscriber.
Everyone reads their text messages
Text messaging is one of the top communication channels, not just among teens and millennials, but among most age groups.
People use SMS to communicate with family, friends, and coworkers. Even non-techies can read their text messages. Remember, SMS has a 95% open rate. Not bad for a technology that is “old”!
sms-marketing-read-rate
The text messages are short and sweet
Remember to stay within the 160 character limit even if it seems difficult to do so. It is important that people can read your message in a few seconds or with a quick visual scan.
So, keep it short, preferably!
If you think your emails are not being read by your subscribers, consider sending them a short SMS campaign to remind them that you exist!
Combining SMS campaigns and email campaigns in a Marketing Automation system can help you reactivate inactive customers and encourage these users to open their emails and look at what you have to offer.
You can also set up your automation scenario so that when customers purchase from your site, they get an automated email or SMS with a discount coupon to use on their next purchase.
This way, you will encourage your customers to return to your site following a successful transaction.
With SMS marketing, you have the opportunity to boost your ROI by significantly improving customer relationship management and strengthening proximity with your subscribers.
Remember that users are now mobile and you can use multiple channels to reach your target audience. Put more power in your marketing toolbox by integrating your email marketing campaign, SMS and social media.
Want to learn more about ActiveTrail's Marketing Automation software :
Marketing Automation ActiveTrail
It is noted that emails are increasingly being consulted on mobile devices (smartphones). And even if this trend seems even more present among millennials, it is the same for all age groups.
According to a recent study, 40% of French people prefer to check their emails on a mobile device.
To meet these uses, it is of course necessary to adapt marketing techniques to the use of mobile terminals; we are talking about mobile marketing or m-marketing.
It is therefore essential for companies to rethink the way they design their emails denmark telegram that they are perfectly adapted for use on mobile phones.
emailing-sms-multichannel-approach
This is a new marketing logic that we call "mobile-first", where we concentrate all our efforts on smartphone users. But how can we strengthen our marketing actions with these mobile users? Well, it's very simple.
The right marketing strategy is based on a multi-channel approach aimed at uniting the strengths of Email Marketing with those of SMS .
I know what you're thinking: "SMS is old school... fewer and fewer people are using it." Well, while this technology may seem a bit old, it's more popular than ever. It's very reliable and still very productive, making it an excellent tool for direct marketing and relationship marketing .
In addition, SMS and emailing do not have the same advantages. They are complementary communication channels. So you have everything to gain by combining the two technologies!
At ActiveTrail, we keep repeating it to our customers. Emailing and SMS are the winning combination of Marketing Automation , the one that will allow you to strengthen your customer relationship and improve the customer experience.
Now discover the advantages of a cross-channel strategy based on the complementarity between SMS and emailing.
With SMS, increase the effectiveness of your emailing campaigns
It's a fact, Email Marketing campaigns are 325% more effective when combined with SMS Marketing.
A few figures on the SMS allow you to understand the reason:
90% of SMS messages are opened and read within three minutes of receipt;
34% of subscribers who received the SMS will visit the company's website;
33% will actually visit the physical store.
We agree, you don't even need to do a cost-benefit analysis when you see these numbers. In a drive-to-store approach , which allows you to attract your customers to the store, SMS is a lever that should not be overlooked.
Send your messages simply and immediately
If you have a flash sale or a promotion that is valid for a limited period, then you can announce it via SMS. The advantage? In just a few clicks, your campaign is ready. It's that simple!
promotion-flash-sms
Discover our practical advice for using SMS in addition to emailing and how to use ActiveTrail's mass SMS .
Increase the visibility of your messages with a paid cross-channel strategy
Emails can sit in a user’s inbox for hours or days without being read. That’s a fact! Whereas for SMS Marketing, it’s quite different. Your subscribers read your message almost instantly. In 90% of cases, SMS messages are read within three minutes of receiving them.
So, if you have previously sent an email with long content, sending an SMS will allow you to intensify the reach of the message . It can serve as a reminder if the email has not been read or seen. The SMS can be a valuable ally for a customer reconquest strategy that aims to wake up sleeping customers.
reading-within-3-min-sms-marketing
SMS messaging is always enabled
Look at it this way: Most people have a smartphone with an internet connection, but these devices have limitations.
First of all, not everyone has unlimited data on their plan, so the internet connection may not always be enabled on their mobile from time to time.
Second, constant internet connectivity tends to take a toll on your mobile device battery. Again, sometimes the internet connection goes down at crucial times (everyone has experienced this). But as long as the phone is on, text messages can and will be received by your subscriber.
Everyone reads their text messages
Text messaging is one of the top communication channels, not just among teens and millennials, but among most age groups.
People use SMS to communicate with family, friends, and coworkers. Even non-techies can read their text messages. Remember, SMS has a 95% open rate. Not bad for a technology that is “old”!
sms-marketing-read-rate
The text messages are short and sweet
Remember to stay within the 160 character limit even if it seems difficult to do so. It is important that people can read your message in a few seconds or with a quick visual scan.
So, keep it short, preferably!
If you think your emails are not being read by your subscribers, consider sending them a short SMS campaign to remind them that you exist!
Combining SMS campaigns and email campaigns in a Marketing Automation system can help you reactivate inactive customers and encourage these users to open their emails and look at what you have to offer.
You can also set up your automation scenario so that when customers purchase from your site, they get an automated email or SMS with a discount coupon to use on their next purchase.
This way, you will encourage your customers to return to your site following a successful transaction.
With SMS marketing, you have the opportunity to boost your ROI by significantly improving customer relationship management and strengthening proximity with your subscribers.
Remember that users are now mobile and you can use multiple channels to reach your target audience. Put more power in your marketing toolbox by integrating your email marketing campaign, SMS and social media.
Want to learn more about ActiveTrail's Marketing Automation software :
Marketing Automation ActiveTrail