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Define a team It is also necessary to define who

Posted: Thu Dec 26, 2024 9:39 am
by sumona
Know your audience As basic as it may seem content scoring will only make sense if the needs and profiles of your audience are considered. So, it is essential to understand what your persona is looking for to direct content production. After all, besides the quality of what is produced, it is necessary to think about the reader’s interests and the relevance of the material. THE ULTIMATE BUYER PERSONA GENERATOR 2.


On your team is responsible for creating and monitoring everything related to el salvador telegram number list content scoring. Those are the professionals who will, for example, define the criteria for determining the quality and efficiency of content. 3. Establish the criteria Next, it is time to establish the criteria for your content scoring. At this stage, remember, it is also important to define different metrics for each format.


For example, for a blog post, it may be interesting to evaluate the average time spent on the page or the scroll percentage. Videos can be assessed according to total views, while the success of an ebook can be measured by the total number of downloads. Also, you should have in mind a value or total score, which will be the combination of these different criteria that you have established.