Yes, we now offer 3 different types of A/B Testing!
Posted: Thu Dec 26, 2024 9:56 am
Every element of your email, no matter how big or small, can affect the success of your email campaign. So we understand the need for you to be willing (and able) to test not only the content but also the technical elements of your emails that promote you, in order to get the best possible ROI.
You can’t just decide which email works best based on your recipients’ response. The success of an email campaign can only be measured by quantifiable metrics, such as open rate, click-through rate, and conversion rate.
A/B Testing methodology is a fast and reliable way to evaluate email performance germany telegram data It is an essential tool in email marketing. To be able to test your emails more effectively, we have improved our services. We now offer 3 different types of A/B tests.
How does it work?
First choose the item you want to test
We understand that you want to test all parts of your email, but it’s important to test one element at a time to ensure accurate and meaningful results. Examples include testing the CTA, subject line, text format, images, and even the body of the email.
Choose a campaign type
We have three different types of A/B testing so you can choose the best and most suitable one for your business. Let’s look at the differences between the three:
1. A/B Testing on a standard email
This is the standard form of A/B testing where you need to divide your recipients into two. One group will receive one version of your email while the other group will receive another. Once the test is over, you will get the result that will allow you to decide which version of the email you should use.
2. Splits d’Automation
With automation split, two versions of the email are sent to the limited recipients as you wish (50:50 for example). Then, you can analyze their response using different email marketing elements. You can always go back and define the best version to send to the rest of your recipients.
split d'automation
With this type, you can perform A/B testing on all your emails to ensure that most of your recipients will receive a highly optimized version.
3. Via API
The A/B Testing API allows you to create new tests and evaluate the results using software. The protocols will be configured so that you don’t have to check emails repeatedly.
Fill in the details of both versions
campagne AB
Create your content and modify each version based on the element you want to test. For example, the template above is for testing which subject line is most effective.
Run the test
We will send emails to the desired number of subscribers for a set period of time or until a criterion is reached.
Get the results
Get the results
We will show you the results in the form of tables. The screenshot above shows the rates of each statistic needed in the field of email marketing. It also displays the version with the most favorable results, so there is no need to analyze each of the entries individually.
In summary:
Don’t neglect evaluation if you want to continuously improve your email campaign. However, you can’t make your campaign excel if you are juggling between creative and technical tasks. As an email marketer, you need to constantly produce creative and inventive content. Let us help you keep your creativity levels high by letting us handle the technical part, A/B testing.
Our A/B testing modules are designed and thought for efficiency above all. The mechanism is simple but the results are valuable.
Learn more: Send email campaigns the right way and avoid becoming a
You can’t just decide which email works best based on your recipients’ response. The success of an email campaign can only be measured by quantifiable metrics, such as open rate, click-through rate, and conversion rate.
A/B Testing methodology is a fast and reliable way to evaluate email performance germany telegram data It is an essential tool in email marketing. To be able to test your emails more effectively, we have improved our services. We now offer 3 different types of A/B tests.
How does it work?
First choose the item you want to test
We understand that you want to test all parts of your email, but it’s important to test one element at a time to ensure accurate and meaningful results. Examples include testing the CTA, subject line, text format, images, and even the body of the email.
Choose a campaign type
We have three different types of A/B testing so you can choose the best and most suitable one for your business. Let’s look at the differences between the three:
1. A/B Testing on a standard email
This is the standard form of A/B testing where you need to divide your recipients into two. One group will receive one version of your email while the other group will receive another. Once the test is over, you will get the result that will allow you to decide which version of the email you should use.
2. Splits d’Automation
With automation split, two versions of the email are sent to the limited recipients as you wish (50:50 for example). Then, you can analyze their response using different email marketing elements. You can always go back and define the best version to send to the rest of your recipients.
split d'automation
With this type, you can perform A/B testing on all your emails to ensure that most of your recipients will receive a highly optimized version.
3. Via API
The A/B Testing API allows you to create new tests and evaluate the results using software. The protocols will be configured so that you don’t have to check emails repeatedly.
Fill in the details of both versions
campagne AB
Create your content and modify each version based on the element you want to test. For example, the template above is for testing which subject line is most effective.
Run the test
We will send emails to the desired number of subscribers for a set period of time or until a criterion is reached.
Get the results
Get the results
We will show you the results in the form of tables. The screenshot above shows the rates of each statistic needed in the field of email marketing. It also displays the version with the most favorable results, so there is no need to analyze each of the entries individually.
In summary:
Don’t neglect evaluation if you want to continuously improve your email campaign. However, you can’t make your campaign excel if you are juggling between creative and technical tasks. As an email marketer, you need to constantly produce creative and inventive content. Let us help you keep your creativity levels high by letting us handle the technical part, A/B testing.
Our A/B testing modules are designed and thought for efficiency above all. The mechanism is simple but the results are valuable.
Learn more: Send email campaigns the right way and avoid becoming a