How to retarget your lists in Meta
Posted: Thu Dec 26, 2024 10:05 am
Did you know that only 5-8% of customers will convert on their first visit to your website ? That means you’re probably ignoring 92-95% of website visitors. This is where retargeting comes in.
Retargeting does exactly what it says on the tin – it allows you to retarget audiences you’ve already impacted before . It’s a gentle nudge; a reminder that your brand and your product and/or service still exist. And, it’s not a method to be ignored – in fact, research has shown that 70% of customers who are presented with certain types of retargeting marketing ads will later convert.
1. Identify prospects with genuine interest
Use your website data to segment your list between those who have converted and those who have not. You're looking for customers who have signed up for an account with you, signed up for your newsletter, or requested more information, but have not yet converted into customers.
It's important to be realistic about your list. If your list contains leads who signed up over a year ago and haven't been active on your site since then, chances are they've already found another solution elsewhere (sorry!).
2. Use this list of prospects in your Meta Ads ad targeting
As with the Lookalike Audience, you'll need to extract your belgium telegram data customers' email addresses into a CSV file. Then, upload this file to your ad account, creating a new custom audience (as shown above in image 1). Meta will identify each user that matches an email address on your list and generate a new audience for you. It's unlikely that you'll get a 100% match rate, so it's important not to get discouraged if you only match 40% of your potential customers.
While targeting your Facebook or Instagram ad is undoubtedly the most important aspect of your campaign, you’ll still need to design an ad that will attract the attention of this audience. It’s not as simple as putting a link to your website in front of the right customer. You’ll need to think about all the reasons why your audience might not have converted yet and base your ad around these factors. Maybe you could offer an introductory deal or link them to a help section on your website to help them get started. You’ll need to figure out the best tactic for your business.
Free download of the benchmark email automation guide
Increase sales with your active customers
Meta ads aren't just designed to attract new customers. They're also great for upselling existing customers and keeping them engaged. In fact, you're probably already reaching out to these customers via email, and that's great.
Retargeting does exactly what it says on the tin – it allows you to retarget audiences you’ve already impacted before . It’s a gentle nudge; a reminder that your brand and your product and/or service still exist. And, it’s not a method to be ignored – in fact, research has shown that 70% of customers who are presented with certain types of retargeting marketing ads will later convert.
1. Identify prospects with genuine interest
Use your website data to segment your list between those who have converted and those who have not. You're looking for customers who have signed up for an account with you, signed up for your newsletter, or requested more information, but have not yet converted into customers.
It's important to be realistic about your list. If your list contains leads who signed up over a year ago and haven't been active on your site since then, chances are they've already found another solution elsewhere (sorry!).
2. Use this list of prospects in your Meta Ads ad targeting
As with the Lookalike Audience, you'll need to extract your belgium telegram data customers' email addresses into a CSV file. Then, upload this file to your ad account, creating a new custom audience (as shown above in image 1). Meta will identify each user that matches an email address on your list and generate a new audience for you. It's unlikely that you'll get a 100% match rate, so it's important not to get discouraged if you only match 40% of your potential customers.
While targeting your Facebook or Instagram ad is undoubtedly the most important aspect of your campaign, you’ll still need to design an ad that will attract the attention of this audience. It’s not as simple as putting a link to your website in front of the right customer. You’ll need to think about all the reasons why your audience might not have converted yet and base your ad around these factors. Maybe you could offer an introductory deal or link them to a help section on your website to help them get started. You’ll need to figure out the best tactic for your business.
Free download of the benchmark email automation guide
Increase sales with your active customers
Meta ads aren't just designed to attract new customers. They're also great for upselling existing customers and keeping them engaged. In fact, you're probably already reaching out to these customers via email, and that's great.