Beware of email marketing campaigns in December!

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You may have noticed that the frequency of emails tends to increase at high speed when December arrives . We are not going to hide it because ActiveTrail is no exception to the rule since we, like other companies, take advantage of this month to offer our end-of-year promotions or other incentives to our customers. All this having the cumulative result of stuffing our inboxes with newsletters or other emails of all kinds.

And that's where the danger lies.

Because while we all love getting a few perks from our favorite sites and businesses, most of us are already too busy reading everything. So, beware of overheating if you’re planning to send your email marketing campaign germany telegram phone number list December, make sure to avoid adding headaches to your recipients with the errors that follow.

Beware of email marketing campaigns in December! - ActiveTrail

1. Don't put pressure on your recipients
Often times, when an email arrives, your audience becomes stressed. Why? What's so stressful about receiving a beautiful email with a discount coupon?

The fact that this email has a limited lifespan or that it has an obligation to purchase 3 products to be able to benefit from the discount leads to an irremediable increase in stress for some people.

If you want to show your customers that you're serious about them, consider offering them something nice and appropriate for this holiday season. But do it in a way that will benefit both you and the customer. Above all, give them enough time to take advantage of the sale and don't turn your offer into an overwhelming pressure on your target.

When sending emails, also think about spam filters and how to avoid them.

2. Don’t forget your very young prospects or your old customers
Just because your prospects have just entered your world doesn't mean they aren't "part of your gang", in short, don't make the mistake of leaving them on the sidelines under the pretext that they aren't yet a "customer". On the contrary, December offers are often a good opportunity to give them a leg up.

The same goes for your old customers. Often we tend to segment excessively by no longer contacting customers with whom we have not had any interaction for more than 6 months, while December, as in some families, is the reunion period. It is, you will see, the ideal time to make them want to come back home.

Here are 10 tips to grow your prospect base

3. Don't forget to do a competitive study
In the list of easy and recurring mistakes, it is forgetting to observe the competition. Yes, in the oppression of preparing your campaigns, we forget to look at what others are doing. So, if you plan to offer 25% off but your neighbors plan to offer 50% for the same product/service, it is better to forget this offer and think of something more attractive. Do not remain stuck on what you think is a great offer if your competitor offers better. The best thing in this case is to think again! If you send your campaign despite everything, you risk losing future customers who will see you as a vulgar vassal of your competitor.

4. Don't send too many emails too frequently
Ok, we get it, you have a great offer to propose, or even something to offer for free to attract customers. But being great does not mean being boring. So avoid being heavy and excessive. If your recipients log into their emails and see 7 emails from you, I'll let you imagine their reaction. It would have been so much easier to group everything into one email.

If, on the other hand, you have no choice and you have to send a load of emails, think about segmentation and personalization, you will thus greatly limit the damage of your persistence.

5. Don't be too abstract about "vacations"
Christmas, Hanukkah, Festival of Lights etc….whatever name you give to the holiday you want to highlight, always prefer a more generic word like “holidays” which has taken place in recent years following fiascos like the Starbucks one for example. In any case, your prospects will benefit from your promotions in your campaigns whether you have written “Merry Christmas” or “Happy Holidays” or others. Don’t waste too much time calibrating your words because it could scare your customers!

Despite all this, December remains a pivotal month in the year and it would be a shame to miss it. An email marketing campaign is even decisive at this time of year. ActiveTrail is here to help and support you and your customers to fully enjoy the holidays. Open a demo account and test ActiveTrail for free today!