5 ways to improve ROI in email marketing
Posted: Thu Dec 26, 2024 10:12 am
Now that we have understood the importance of email marketing in our digital strategy and how we can identify areas for improvement in our campaigns, it is time to address how we can solve these problems. To help you, here are five practical tips that will allow you to improve your email marketing campaigns and achieve better results in terms of conversion rate and return on investment.
Implementing these strategies will allow you to increase the effectiveness of your emails and generate more revenue for your business. Don't wait any longer to put them into practice!
1. Adaptability
It's crucial to ensure that the content of your email campaigns is compatible with the different devices, operating systems, and email platforms your subscribers use.
Create tailored content to bypass security filters that protect users from spam and malicious emails. Even legitimate emails can be filtered and not reach recipients’ inboxes, which can have a negative impact on ROI. For example, not all email providers support the use of GIFs, which can lead to a poor subscriber experience.
2. Hyperpersonalization
The rise in marketing email volume has made standing out more belgium telegram lead difficult and relevance a priority for marketers. To achieve this, personalization and targeting are key, as some companies send up to 3,000 email variations daily tailored to users’ clicks and purchase history.
This requires specific capabilities, a single view of the customer, and an automation engine to send the right message to the right person.
Personalization and targeting can increase email offer response rates by 10x based on customer purchasing behavior.
3. Relevant content
Nowadays, people are often very busy and pay little attention to what they receive in their email. That's why it's crucial to grab their attention in the first few seconds. Clickable images and low-quality GIFs are very common, but they are no longer effective in surprising recipients and sparking their interest.
However, there is an alternative that is compatible with most email technologies and can grab anyone’s attention in just 5 seconds: videos. If delivered correctly, videos embedded in the body of the email can improve ROI by up to three times.
Additionally, videos can be automatically personalized in real-time to improve user experience and avoid creating massive amounts of content.
But what does it mean to send videos correctly?
First, the video should be embedded in the email to make a bigger impact on subscribers.
Secondly, it must have the autoplay function so that it plays automatically when the email is opened.
And finally, it must be clickable to direct users to a conversion page with a single click.
If you want to learn more about adding effective videos to your emails, Viewed has a tutorial built with Benchmark that you can check out.
4. Landing
To achieve an effective conversion in an email marketing campaign, it is essential to include visible CTAs that direct the user to the corresponding page. It is important that the links are not broken and lead directly to the product or service being promoted. Landing pages are an excellent tool to complement email marketing campaigns, as they are designed to convert visitors into potential or final customers. This way, users will not have to search for the product or service among the pages of the website.
5. Automation
Email marketing automation is a highly effective strategy for improving email ROI. This technique allows you to send personalized emails to users at specific moments in the customer lifecycle, improving relevance and increasing the chances of conversion.
Additionally, automation can help reduce the time and cost of email marketing campaigns, as emails are sent automatically without the need for manual intervention.
Conclusion
In summary, email marketing remains a powerful and effective tool for generating sales and customer loyalty in the digital age, with a higher ROI than any other digital channel. To maximize the performance of email marketing campaigns, it is important to measure their effectiveness through indicators such as deliverability rate, opening rate, click rate, conversion rate and revenue generated. In addition, strategies such as adaptability, hyper-personalization, automation, segmentation and content optimization can be implemented to improve ROI and achieve better results.
Implementing these strategies will allow you to increase the effectiveness of your emails and generate more revenue for your business. Don't wait any longer to put them into practice!
1. Adaptability
It's crucial to ensure that the content of your email campaigns is compatible with the different devices, operating systems, and email platforms your subscribers use.
Create tailored content to bypass security filters that protect users from spam and malicious emails. Even legitimate emails can be filtered and not reach recipients’ inboxes, which can have a negative impact on ROI. For example, not all email providers support the use of GIFs, which can lead to a poor subscriber experience.
2. Hyperpersonalization
The rise in marketing email volume has made standing out more belgium telegram lead difficult and relevance a priority for marketers. To achieve this, personalization and targeting are key, as some companies send up to 3,000 email variations daily tailored to users’ clicks and purchase history.
This requires specific capabilities, a single view of the customer, and an automation engine to send the right message to the right person.
Personalization and targeting can increase email offer response rates by 10x based on customer purchasing behavior.
3. Relevant content
Nowadays, people are often very busy and pay little attention to what they receive in their email. That's why it's crucial to grab their attention in the first few seconds. Clickable images and low-quality GIFs are very common, but they are no longer effective in surprising recipients and sparking their interest.
However, there is an alternative that is compatible with most email technologies and can grab anyone’s attention in just 5 seconds: videos. If delivered correctly, videos embedded in the body of the email can improve ROI by up to three times.
Additionally, videos can be automatically personalized in real-time to improve user experience and avoid creating massive amounts of content.
But what does it mean to send videos correctly?
First, the video should be embedded in the email to make a bigger impact on subscribers.
Secondly, it must have the autoplay function so that it plays automatically when the email is opened.
And finally, it must be clickable to direct users to a conversion page with a single click.
If you want to learn more about adding effective videos to your emails, Viewed has a tutorial built with Benchmark that you can check out.
4. Landing
To achieve an effective conversion in an email marketing campaign, it is essential to include visible CTAs that direct the user to the corresponding page. It is important that the links are not broken and lead directly to the product or service being promoted. Landing pages are an excellent tool to complement email marketing campaigns, as they are designed to convert visitors into potential or final customers. This way, users will not have to search for the product or service among the pages of the website.
5. Automation
Email marketing automation is a highly effective strategy for improving email ROI. This technique allows you to send personalized emails to users at specific moments in the customer lifecycle, improving relevance and increasing the chances of conversion.
Additionally, automation can help reduce the time and cost of email marketing campaigns, as emails are sent automatically without the need for manual intervention.
Conclusion
In summary, email marketing remains a powerful and effective tool for generating sales and customer loyalty in the digital age, with a higher ROI than any other digital channel. To maximize the performance of email marketing campaigns, it is important to measure their effectiveness through indicators such as deliverability rate, opening rate, click rate, conversion rate and revenue generated. In addition, strategies such as adaptability, hyper-personalization, automation, segmentation and content optimization can be implemented to improve ROI and achieve better results.