B2B Companies and Start-ups: Here's How to Create an Automation Scenario for a Webinar! How to Use ActiveTrail's Automat
Posted: Thu Dec 26, 2024 10:15 am
One of the most important activities combining marketing and consulting, which is also used by companies to help their customers and potential customers get to know them better, is the webinar. Organizing a webinar consists of giving instructions about your system – or tool – and explaining its main features, while offering the opportunity for participants to ask questions during the session (or at the end). It has even become an essential activity for any system or startup.
Webinar can save your technical support hundreds of calls (if you have one) and demonstrate the user-friendliness of your system/tool. In addition, it is a great way to showcase the coolest features of your tool to the audience so that everyone is aware of what you have to offer.
If after all this you decide to invest in setting up a webinar (a very profitable investment, you will realize), there will be no shame if no one comes to watch it?
ActiveTrail webinar
Webinar automation is one of the easiest marketing automation systems to implement, and this automation process can also give you ideas for other automation journeys that work in the same way, combining emails with landing pages and reminders.
Here are the recommended steps you should include in an automation created for a webinar invitation:
Step 1: Webinar – Invitation Email
When the webinar in question covers a topic that seems relevant to your entire germany telegram email list , go ahead and let everyone know – anyone could be interested.
An invitation email should be exciting first and foremost. But it should also be very informative because it is supposed to include all the important details that you want your guests to know.
This invitation email from FYI eMarketer is a great example of a webinar invitation email:
Localytics
In the email itself, tell a little about what you’re going to teach or explain during the webinar. Tell why it’s worth attending. Highlight the good things your customers can gain from attending, and of course, don’t forget to write the date and time of the event.
NewsCred also made a nice invitation email:
Newscred
You can also create webinars for questions/answers only and prepare a pre-recorded guide, as in the case of UXPin :
uxpin
Step 2: A landing page to sign up
As you may have noticed from the previous examples, the email itself should contain a link to register for the webinar. Clicking on the link will take your recipients to a targeted landing page that was built specifically for the webinar (and that you can, of course, embed in other places, like Facebook posts or other types of campaigns), and contains fields to register for the webinar.
On the landing page, you can ask registrants things you think are relevant, such as their position in their company, their geographic location, the size of the company they work for, and other details that can help you make your webinar a success.
This is what eMarketer's landing page for its webinar looks like:
eMarketer registration
Pitney Bowes also made a landing page in the same style:
pitney bowes registration
Step 3 – Confirmation and Thank You Email after Registration
Right after a webinar registration form has been submitted, you should immediately send the new registrant a confirmation and thank-you email for registering. In this email, detail exactly what your registered guests will need to do in order to participate in the webinar. Feel free to go into detail about the upcoming webinar, such as what topics will be covered, the date and time, and what to do and where to click to be able to participate.
We will continue with eMarketer's automation example about their webinar they hosted and their thank you email after registration:
eMarketer thank you
Step 4 – [optional] An additional marketing email for those who did not sign up
If you want to market your webinar a little more aggressively, consider resending your first invitation email to everyone who didn't register the first time, but this time with a different subject line, perhaps reminding them that this is their last chance to register.
Step 5 – Reminder Email
Now you will continue to send emails but this time only to the registrants to remind them when the webinar will take place so that they do not forget it under any circumstances! You can send reminders, a week before, a day or two before, and even on the day of the webinar – the important thing is that everyone remembers and especially the customers who had expressed their desire to participate in the webinar and even registered for it – do not miss it.
eMarketer reminder
Webinar can save your technical support hundreds of calls (if you have one) and demonstrate the user-friendliness of your system/tool. In addition, it is a great way to showcase the coolest features of your tool to the audience so that everyone is aware of what you have to offer.
If after all this you decide to invest in setting up a webinar (a very profitable investment, you will realize), there will be no shame if no one comes to watch it?
ActiveTrail webinar
Webinar automation is one of the easiest marketing automation systems to implement, and this automation process can also give you ideas for other automation journeys that work in the same way, combining emails with landing pages and reminders.
Here are the recommended steps you should include in an automation created for a webinar invitation:
Step 1: Webinar – Invitation Email
When the webinar in question covers a topic that seems relevant to your entire germany telegram email list , go ahead and let everyone know – anyone could be interested.
An invitation email should be exciting first and foremost. But it should also be very informative because it is supposed to include all the important details that you want your guests to know.
This invitation email from FYI eMarketer is a great example of a webinar invitation email:
Localytics
In the email itself, tell a little about what you’re going to teach or explain during the webinar. Tell why it’s worth attending. Highlight the good things your customers can gain from attending, and of course, don’t forget to write the date and time of the event.
NewsCred also made a nice invitation email:
Newscred
You can also create webinars for questions/answers only and prepare a pre-recorded guide, as in the case of UXPin :
uxpin
Step 2: A landing page to sign up
As you may have noticed from the previous examples, the email itself should contain a link to register for the webinar. Clicking on the link will take your recipients to a targeted landing page that was built specifically for the webinar (and that you can, of course, embed in other places, like Facebook posts or other types of campaigns), and contains fields to register for the webinar.
On the landing page, you can ask registrants things you think are relevant, such as their position in their company, their geographic location, the size of the company they work for, and other details that can help you make your webinar a success.
This is what eMarketer's landing page for its webinar looks like:
eMarketer registration
Pitney Bowes also made a landing page in the same style:
pitney bowes registration
Step 3 – Confirmation and Thank You Email after Registration
Right after a webinar registration form has been submitted, you should immediately send the new registrant a confirmation and thank-you email for registering. In this email, detail exactly what your registered guests will need to do in order to participate in the webinar. Feel free to go into detail about the upcoming webinar, such as what topics will be covered, the date and time, and what to do and where to click to be able to participate.
We will continue with eMarketer's automation example about their webinar they hosted and their thank you email after registration:
eMarketer thank you
Step 4 – [optional] An additional marketing email for those who did not sign up
If you want to market your webinar a little more aggressively, consider resending your first invitation email to everyone who didn't register the first time, but this time with a different subject line, perhaps reminding them that this is their last chance to register.
Step 5 – Reminder Email
Now you will continue to send emails but this time only to the registrants to remind them when the webinar will take place so that they do not forget it under any circumstances! You can send reminders, a week before, a day or two before, and even on the day of the webinar – the important thing is that everyone remembers and especially the customers who had expressed their desire to participate in the webinar and even registered for it – do not miss it.
eMarketer reminder