Digital Marketing Trends to Watch Out For in 2023
Posted: Thu Dec 26, 2024 10:18 am
The time has come when many of us plan the strategies we are going to follow during this new year. We analyze, set objectives and think of concrete actions that will help us achieve them.
To help you with your strategy, at Benchmark we wanted to compile here the digital marketing trends that will be key during 2023.
TABLE OF CONTENTS
GENERAL MARKETING TRENDS IN 2023
SOCIAL MEDIA TRENDS 2023
EMAIL MARKETING TRENDS IN 2023
SEO TRENDS IN 2023
CONTENT MARKETING TRENDS IN 2023
OTHER TRENDS YOU SHOULD NOT MISS
GENERAL MARKETING TRENDS IN 2023
1. We will put greater emphasis on privacy
Although we have been talking about user privacy belgium telegram phone numbers several years , it is still one of the most relevant topics in digital marketing.
With users becoming more and more informed, it will be necessary to establish new ways of tracking and converting leads to measure how effective online campaigns are without invading privacy at any time.
One of the predictions for 2024 is that third-party cookies will gradually be phased out . We will need to have our own labeling and tracking system in place that obtains user consent at all times and stores the data in a secure location.
2. Automate to gain trust
Consumer behavior has changed dramatically over the past year, which is why brands need to adapt to meet these expectations.
Marketing automation comes into play to help companies be more efficient, faster and more reliable, thus meeting the needs of a consumer who seeks immediacy in the digital world.
What will we see in 2024? More chatbots for customer service, more auto-completion systems, more facilities for recurring or personalized orders. The customer experience will be optimized to the maximum.
3. Personalized marketing
It's 2023 and we're still talking about the need for personalization? Yes, personalized marketing has become essential in any strategy.
63% of consumers say they are bothered by generalized promotions and 80% say they prefer to buy their products from a company that offers a personalized shopping experience.
It's time to forget about general newsletters and start taking advantage of all the information we have about our clients or leads to give them what they really need. How to do it? List segmentation will be your starting point.
4. PUSH notifications will become more common
Users' attention span when browsing the Internet is minimal. In just 8 seconds they are able to make the decision whether something interests them or not and this is one of the main reasons why small formats such as push notifications have the highest CTRs.
What are push notifications ? They are instant messages that you receive on your device , such as promotional SMS messages on your mobile phone or notifications you receive on your web browser.
This type of notification will be used even more in 2023, especially to increase the frequency with which users visit your website, although always avoiding invading privacy or making the person behind the screen uncomfortable.
5. The rise of social commerce
In 2022, e-commerce and social media have continued to grow like never before, and by using the two together you will be able to achieve your goals in 2023.
Instagram now allows you to buy and sell without leaving the app with Instagram Checkout. Keep in mind that more than 90% of users of this social network already follow stores and visit their profiles often.
So it's time to start creating so-called "shoppable posts" - posts from which users can complete their purchase in just a few clicks.
To help you with your strategy, at Benchmark we wanted to compile here the digital marketing trends that will be key during 2023.
TABLE OF CONTENTS
GENERAL MARKETING TRENDS IN 2023
SOCIAL MEDIA TRENDS 2023
EMAIL MARKETING TRENDS IN 2023
SEO TRENDS IN 2023
CONTENT MARKETING TRENDS IN 2023
OTHER TRENDS YOU SHOULD NOT MISS
GENERAL MARKETING TRENDS IN 2023
1. We will put greater emphasis on privacy
Although we have been talking about user privacy belgium telegram phone numbers several years , it is still one of the most relevant topics in digital marketing.
With users becoming more and more informed, it will be necessary to establish new ways of tracking and converting leads to measure how effective online campaigns are without invading privacy at any time.
One of the predictions for 2024 is that third-party cookies will gradually be phased out . We will need to have our own labeling and tracking system in place that obtains user consent at all times and stores the data in a secure location.
2. Automate to gain trust
Consumer behavior has changed dramatically over the past year, which is why brands need to adapt to meet these expectations.
Marketing automation comes into play to help companies be more efficient, faster and more reliable, thus meeting the needs of a consumer who seeks immediacy in the digital world.
What will we see in 2024? More chatbots for customer service, more auto-completion systems, more facilities for recurring or personalized orders. The customer experience will be optimized to the maximum.
3. Personalized marketing
It's 2023 and we're still talking about the need for personalization? Yes, personalized marketing has become essential in any strategy.
63% of consumers say they are bothered by generalized promotions and 80% say they prefer to buy their products from a company that offers a personalized shopping experience.
It's time to forget about general newsletters and start taking advantage of all the information we have about our clients or leads to give them what they really need. How to do it? List segmentation will be your starting point.
4. PUSH notifications will become more common
Users' attention span when browsing the Internet is minimal. In just 8 seconds they are able to make the decision whether something interests them or not and this is one of the main reasons why small formats such as push notifications have the highest CTRs.
What are push notifications ? They are instant messages that you receive on your device , such as promotional SMS messages on your mobile phone or notifications you receive on your web browser.
This type of notification will be used even more in 2023, especially to increase the frequency with which users visit your website, although always avoiding invading privacy or making the person behind the screen uncomfortable.
5. The rise of social commerce
In 2022, e-commerce and social media have continued to grow like never before, and by using the two together you will be able to achieve your goals in 2023.
Instagram now allows you to buy and sell without leaving the app with Instagram Checkout. Keep in mind that more than 90% of users of this social network already follow stores and visit their profiles often.
So it's time to start creating so-called "shoppable posts" - posts from which users can complete their purchase in just a few clicks.