Lost your inspiration? Think about recycling!

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Are you experiencing the pangs of the blank page? It's completely normal, it happens to the most gifted among us!

It’s completely natural that from time to time you have no idea what to write about, especially if you need to come up with a new idea every day or week. Don’t panic, there is a solution: recycle your old



Producing marketing content is not easy and it is not cheap either. If you are hiring greece telegram phone number list professional writers, you should know that quality does not necessarily come cheap.

On the other hand, if you write content yourself, you know that it will take you a significant amount of time….but you know that time is money!

Additionally, writing content quickly can come at the expense of quality content, which is not acceptable in the marketing world. All the content you publish should be high quality: informative, interesting, and relevant.

There is a solution, however: recycle your content .

Old Content – ​​New Goals
Your most popular articles have already had their moment of glory, gained SEO and received a certain number of likes, clicks, shares and comments. When you add new content to your site or blog, you push your old content to 2nd position and out of your reader’s view. Retrieve this content from the dustbin, dust it off and bring it back to life.

Spend some time analyzing the content read on your site and make a list of the most popular articles. These articles are the ones that bring you the most traffic to your site: they are of good quality, enjoyable to read, and are a great starting point for your new article project.

Note: If you ever decide to use the exact same content that you used in the past, it is better to promote your old page, rather than creating a new one. Indeed, Google will ignore duplicate pages. Otherwise, you can always rewrite your text in a new page and delete the old one.

You can do a lot with these old articles:

Headlines – Change your old headline and make it more attractive, interesting, sarcastic or serious, and promote the article again. For example, the headline: “10 Advantages of Online Surveys ” is a good headline, but why not sharpen it by writing instead “You Ask? They Answer! The Advantages of Internet Surveys.”
A different angle – Use the same content but with a different perspective. For example, if your article title is: “How not to launch your startup, to market,” change it to “How to launch your startup to market.” A lot of information from your old article is still reusable, and by adding a little information, your article can become as good as new and with real added value for your reader.
Comments – Sometimes the best ideas come from comments on your content. Take the time to read through those comments. Which comments created a discussion? What was the topic? Did you write something in your article that wasn’t clear? Readers who take the time to comment on your content are giving you free feedback, and you should definitely use it.

Rewrite your article based on the comments and republish it.
Copy/Paste – Long articles that you have written contain a lot of information that can be useful to your readers. Without copying and pasting, you can choose interesting paragraphs from various articles that you have published and reuse the content for a new article.
Home Page – Feature your articles on your home page, even if you’re talking about the same old content, with a few tweaks. There will always be readers who haven’t read your old article, and for those who have already read it, they can get a refresher on an important topic that shouldn’t be overlooked.
Social Media – Share your old posts on your social media. It’s likely that some of your posts haven’t been promoted and even if they have, there are always more creative and interesting ways to promote them to reach new readers. Tweet your article on Twitter, share it on Facebook, add new photos and post it on Instagram.
Newsletter – Add links to your old articles in your next newsletter. Don’t be afraid to mention that these articles are old and mention to your readers that they may have missed this article, or that this article is among the most read articles. There is a good chance that these old articles have escaped the attention of your readers .
We often tend not to have what is under our noses. Try to make your content escape this rule. Remember, words carry meaning especially when they serve your objectives!

Want to learn more about the power of words? Learn more about personalizing your emails based on the gender of your readers .

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