No matter what anyone says, not all clients are the same . Some pay more, some less, some can sign up to see you twice a month, and some come once every six months. That is why it is important to show your regular clients that you are truly grateful for their loyalty . You can do this, for example, by rewarding regulars with a bigger discount than other clients.
In an average beauty salon (let's take a women's haircut for 2,000 rubles and a manicure for 1,200 rubles as a standard), we recommend setting the following parameters for your loyalty program:
Recommended parameters for a discount loyalty program
If 100,000 rubles seems like a huge amount, then on average, ghana mobile phone number list a woman spends about 8,600 rubles on beauty salons every month. And that's just a year of regular services. Such loyalty program conditions will also show your irregular clients that they can pay less for procedures if they are loyal to you.
Simple conditions
2-3 loyalty levels will be more than enough. No need to come up with complex conditions for calculating discounts with a bunch of stars with small "buts". Make the conditions simple and transparent for your clients, because without understanding the mechanics and the benefits for themselves, no one will want to participate in it.
This is exactly how customers feel when the administrator tells about the new "cool" loyalty program with 6 loyalty levels and restrictions on the waxing moon
Often, beauty salons adhere to one rule - the discount applies exclusively to services. It does not apply to goods sold in the salon. We recommend making the discount the same for both services and goods. You can immediately include the discount that clients receive on their card in their price. This way, you will not lose part of the profit, and the client will not be pressured by any artificial restrictions, which will simplify the terms of your program.
Pros and cons of discounts
The advantages of the discount system include the following:
Customers love discounts. Especially in Russia. Especially in the current conditions;
Such a program is simple and clear, so it is easy to organize and control.
Discounts also have their downsides :
Nowadays, any person usually has at least 2-3 discount cards of companies in the same sphere. Therefore, in competitive spheres, “loyalty” can easily become just a word, rather than a really working tool;
As soon as the client stops growing in the process of winning the maximum discount, his interest in progressing in spending also begins to fade;
The main disadvantage of discounts is that they are given from net profit (explained below).
Let's take an example of losing money from net profit due to discounts.