Everything you need to know about web forms

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Forms: Although they may seem superficial and uninteresting, web forms can have a significant impact on your marketing campaigns.

A web form is an effective way to collect and store information from your customers, subscribers and regular readers.

In other words, the registration form that you embed in your website, blog or landing page is the first and most important tool needed for collecting and registering your leads.

web form

Anatomy of a web form
The registration form is the communication channel between a marketer and their greece telegram customers, allowing easy feedback of information.

You ask your customers for personal information, and they in return expect to receive a discount, coupons, newsletters, products, etc. You receive a new lead, and in exchange they receive what they were looking for.

The form can be used to register new subscribers for your newsletter, receive a one-off promotion, download a trial version, etc. The form is important, since it is the first contact with your future subscriber. Its layout must therefore be neat, and it must be very clear and well formulated.

Creating a form: where to start?
Everything must be taken into consideration: whether it is the background of the form, the texts, the buttons…don’t neglect anything!

Designing a subscription form requires a lot of decisions. First, will the form match your company’s branding, or will it be different colors to attract attention? Will the form be placed at the top or bottom of the page? Or will it appear as a pop-up when the page loads?

There is no right or wrong answer! You need to test the different options in the field.

Some tips for creating your first web form:

Step 1: Less is more (fewer fields = more conversions)
How much information should you ask your contacts for? This is a very important question. On the one hand, having a lot of information allows you to carry out more targeted marketing operations. On the other hand, subscription forms that are too long to fill out can discourage your contacts in advance!

Determine which questions are actually necessary. In most cases, you won’t need anything more than the email address. One study that analyzed forms with 11 different fields showed that when the number of fields was reduced to four, conversion rates jumped 120%.

If you are not convinced yet, take a look at this form:

long sign up form



Now, look at this ActiveTrail form… what do you think?

web_form

Step 2: The Text – Creating Expectations
A form must always contain these three elements:

A short sentence at the top or bottom of the form: Be clear. Try to sell but keep your integrity. Don't make promises you can't keep.
Fields: Don't exhaust your customers and don't be intrusive: only ask for what you need: if you just want to subscribe contacts to your newsletter, don't ask them for their phone number.
A button – simple and obvious. The button text should be clear: “sign up”, “get a promo code”, or “buy” are good examples. You don’t necessarily need to use a serious or sad tone, think of creative ways to get your message across.
Here are some things that may help you write your form:

How often should you send your newsletter: weekly or monthly? Consider giving this information to your future subscribers when they sign up.
What does your newsletter have to offer? Professional help, blog-like content or promotional information?
What does the newsletter look like? Add a link to an existing newsletter that will serve as a “teaser”. This will help increase your conversion rate.
Add a link to a “teaser” newsletter, doing that could increase your conversion rates.
How many subscribers do you have? If your subscriber count is impressive, then feel free to mention it.
subscription form

Step 3: What next?
We all want to feel like we have everything under control, so when people click the subscribe button, they'll want to know what happens next.

There are several ways to make your readers feel connected. Add a few words to your action button: “Start using the free version now,” for example. You can add text below the button with more detailed information, or use the double opt-in option to include more information in the registration activation email.

Better two forms than one

Some of your readers may not see your form. You can insert them in different places on your page and add a pop-up form in addition.

Yoast.com for example has no less than 3 forms, and has 96,000 subscribers! They must certainly know how to do it!