Every marketer would like to un-gate their content but
Posted: Sat Dec 28, 2024 3:38 am
Learn how to track companies that abandoned forms. #5 See which companies are downloading your un-gated content Spoiler alert: You don't have to gate content to generate leads Every marketer would like to un-gate their content but they don't want to lose the information about who is downloading it. The solution exists. Leadfeeder allows you to both un-gate your content and still track the companies downloading it.
Un-gated content is becoming more popular for several reasons: It creates demand Readers prefer not to 'pay' for content with their data You can still track who is reading your content. With Leadfeeder, you can track what greece business email databasecompanies download your content without gating it. Even better, you can track the actions they take on your site before and after they download content. For example, you might see that companies who download a specific guide are more likely to request a demo, which tells you that the content is doing its job! Additionally, you can see if the right companies are downloading your content.
Learn how to track companies that download un-gated content. #6 Track the impact of your ABM campaigns Tracking the impact of account-based marketing campaigns is notoriously difficult. Most tools use cookie-based tracking — but they only let you track if the same account sees the ad, clicks on the ad, and signs up on the same device. B2B purchase decisions are never that direct. There are usually a number of stakeholders and a lot of internal discussions before making a purchasing decision.
Un-gated content is becoming more popular for several reasons: It creates demand Readers prefer not to 'pay' for content with their data You can still track who is reading your content. With Leadfeeder, you can track what greece business email databasecompanies download your content without gating it. Even better, you can track the actions they take on your site before and after they download content. For example, you might see that companies who download a specific guide are more likely to request a demo, which tells you that the content is doing its job! Additionally, you can see if the right companies are downloading your content.
Learn how to track companies that download un-gated content. #6 Track the impact of your ABM campaigns Tracking the impact of account-based marketing campaigns is notoriously difficult. Most tools use cookie-based tracking — but they only let you track if the same account sees the ad, clicks on the ad, and signs up on the same device. B2B purchase decisions are never that direct. There are usually a number of stakeholders and a lot of internal discussions before making a purchasing decision.