Google may be elevating indented
Posted: Sat Dec 28, 2024 4:03 am
In our data set, here’s the breakdown by result count: About 28% of SERPs in our data set had one indented result on page one, 8% had two indented results, and the rest (3-5 indented results) accounted for just over 2% of SERPs. Here’s a screen capture of the organic results for a search for “The MLS online” in Hartford, Connecticut: While this is a brand-like search, multiple sites surface the MLS database and none of them appear to be official, leaving Google in a bit of a quandary.
Interestingly, the third domain has three indented results. Notice that the total organic argentina phone number database results (regular + indented) on this page still add up to ten. What should you do about all of this? While a surprisingly high number of SERPs have indented results, these aren’t something you can easily control — there’s no schema or mark-up that activates indented results. We also don’t have the data yet to understand how these results impact click-through rates (CTRs) and other metrics.
It does appear, anecdotally, thatresults from lower in the rankings, which suggests that those results could be getting an artificial ranking boost. Targeting this boost will require ranking multiple pages for the same search queries, though, which is probably not a good return on investment for most queries. For now, it’s probably best to start monitoring these results on your most critical keywords and begin to track if and when they’re impacting your rankings and CTRs.
Interestingly, the third domain has three indented results. Notice that the total organic argentina phone number database results (regular + indented) on this page still add up to ten. What should you do about all of this? While a surprisingly high number of SERPs have indented results, these aren’t something you can easily control — there’s no schema or mark-up that activates indented results. We also don’t have the data yet to understand how these results impact click-through rates (CTRs) and other metrics.
It does appear, anecdotally, thatresults from lower in the rankings, which suggests that those results could be getting an artificial ranking boost. Targeting this boost will require ranking multiple pages for the same search queries, though, which is probably not a good return on investment for most queries. For now, it’s probably best to start monitoring these results on your most critical keywords and begin to track if and when they’re impacting your rankings and CTRs.