Here are a few of the numbers
Posted: Sat Dec 28, 2024 4:29 am
So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed to fix bad rewrites. As an author, I take titles pretty personally. Imagine if you wrote this masterpiece: … and then you ended up with a Google result that looked like this: Sure, Google didn’t do anything wrong here, and it’s not their fault that there’s an upper limit on what they can display, but it still feels like something was lost.
It’s one thing to do a study across a neutral data set, but it’s quite another when you’re trying to understand the impact on your own site, including articles you spent hours, days, or weeks writing. Moz rewrites by the numbers I’m not bahamas phone number database going to dig deep into the methodology, but I collected the full set of ranking keywords from Moz’s Keyword Explorer (data is from late August) and scraped the relevant URLs to pull the current <title> tags.
74,810 ranking keywords 10,370 unique URLs 8,646 rewrites Note that just under 2,000 of these “rewrites” were really pre-update (...) truncation. The majority of the rest were brand rewrites or removals, which I’ll cover a bit in the examples. The number of significant, impactful rewrites is hard to measure, but was much smaller. Where did Google get it right? While I have reservations about Google rewriting title tags (more on that at the end of this post), I tried to go into this analysis with an open mind.
It’s one thing to do a study across a neutral data set, but it’s quite another when you’re trying to understand the impact on your own site, including articles you spent hours, days, or weeks writing. Moz rewrites by the numbers I’m not bahamas phone number database going to dig deep into the methodology, but I collected the full set of ranking keywords from Moz’s Keyword Explorer (data is from late August) and scraped the relevant URLs to pull the current <title> tags.
74,810 ranking keywords 10,370 unique URLs 8,646 rewrites Note that just under 2,000 of these “rewrites” were really pre-update (...) truncation. The majority of the rest were brand rewrites or removals, which I’ll cover a bit in the examples. The number of significant, impactful rewrites is hard to measure, but was much smaller. Where did Google get it right? While I have reservations about Google rewriting title tags (more on that at the end of this post), I tried to go into this analysis with an open mind.