Though you could argue that the Gmail
Posted: Sat Dec 28, 2024 5:19 am
Unlike the black box of SEO or the complexity of paid search, by and large, small businesses inherently understand email marketing. They know they should be sending emails to their customers, but many of them just aren’t doing it yet, or are doing it poorly. It’s a concrete deliverable. Unlike so much of the behind-the-scenes work that leads to success in SEO, clients can actually see an email campaign delivered to their inbox, as well as the results of that campaign: every major Email Service Provider tracks opens (again, less valuable post-iOS15) and clicks by default.
It leverages existing offerings. I already mentioned some of the ways that email marketing complements other channels above. But it can tie in even more closely to an agency’s existing content offering: many of you are already brazil phone number database developing full content calendars, or at the very least social content. <pitch>(For those clients whom you’re helping with social media, their newsletter can be built using Tidings with no additional effort on your part.)</pitch> Building email into your client content strategy can help their content reach a deeper audience, and possibly even a different audience.
It’s predictable. and Apple Mail interface configurations are algorithms of a kind, generally speaking, email marketing is not subject to wild algorithmic changes or inexplicable ranking fluctuations. And unlike Google’s unrealistic link building axiom that great content will naturally attract inbound links, great content actually does naturally attract more subscribers and more customers as they receive forwarded emails. In fact, email newsletters are how many link creators actually discover interesting content to link to.
It leverages existing offerings. I already mentioned some of the ways that email marketing complements other channels above. But it can tie in even more closely to an agency’s existing content offering: many of you are already brazil phone number database developing full content calendars, or at the very least social content. <pitch>(For those clients whom you’re helping with social media, their newsletter can be built using Tidings with no additional effort on your part.)</pitch> Building email into your client content strategy can help their content reach a deeper audience, and possibly even a different audience.
It’s predictable. and Apple Mail interface configurations are algorithms of a kind, generally speaking, email marketing is not subject to wild algorithmic changes or inexplicable ranking fluctuations. And unlike Google’s unrealistic link building axiom that great content will naturally attract inbound links, great content actually does naturally attract more subscribers and more customers as they receive forwarded emails. In fact, email newsletters are how many link creators actually discover interesting content to link to.