It is just so difficult to hire good
Posted: Sat Dec 28, 2024 5:21 am
SEO There is no surer way to sabotage an SEO program than to have the wrong person leading it. At minimum you'll be devoting resources to projects that don't drive much incremental traffic. At worst you'll give SEO a bad name within the rest of the organization and make it that much harder to invest in going forward. You'll end up with people who's framework for SEO is something along the lines of "I know SEO is important but I don't think anyone really knows how to influence rankings all that much".
Good luck getting buy-in from those people. So what should you look for? In a nutshell, you'll likely want a small baseline of SEO experience and a solid helping of: Data savviness Intelligence Web development knowledge Communication ability bulgaria phone number database I would much rather hire someone with one year of SEO experience and a healthy dose of the above attributes than someone with 10 years of SEO experience but little of the above. In fact, I think many companies are better off turning someone with the above attributes into an SEO than trying to find an external SEO who meets those requirements.
SEO talent and it's not uncommon for roles to go unfilled for 1-2 years. In response to the difficulty of hiring good SEOs, one route I've seen companies take is having an engineering or product manager learn SEO and take it over, this has a few benefits: They are sometimes technical enough to ship things themselves if necessary They can effectively communicate with engineers and already have relationships with them They have already been hired so are presumably a good fit for the non-SEO dimensions of the job
Good luck getting buy-in from those people. So what should you look for? In a nutshell, you'll likely want a small baseline of SEO experience and a solid helping of: Data savviness Intelligence Web development knowledge Communication ability bulgaria phone number database I would much rather hire someone with one year of SEO experience and a healthy dose of the above attributes than someone with 10 years of SEO experience but little of the above. In fact, I think many companies are better off turning someone with the above attributes into an SEO than trying to find an external SEO who meets those requirements.
SEO talent and it's not uncommon for roles to go unfilled for 1-2 years. In response to the difficulty of hiring good SEOs, one route I've seen companies take is having an engineering or product manager learn SEO and take it over, this has a few benefits: They are sometimes technical enough to ship things themselves if necessary They can effectively communicate with engineers and already have relationships with them They have already been hired so are presumably a good fit for the non-SEO dimensions of the job