Working with OTAs
Posted: Thu Jul 10, 2025 10:11 am
Sarah Franzen from Natural Retreats also mentioned that the significance of forecasting really comes from comparing it to your actual performance.
Revisiting the accuracy of a forecast is a crucial step in optimizing the process even further.
Online travel agencies remained prevalent at this year’s conference, with no shortage of conversations about channel management and distribution optimization. Expedia and Airbnb shared best practices for managing listings within their platforms, including the use of promotions and discounts to increase booking pace and occupancy.
It’s of course important to make sure that a promotion strategy aligns with your overall revenue management strategy to avoid any loss in average daily rates (ADRs). Distribution is a major part of any revenue management strategy, and the use of channel managers can help enable property managers to expand their booking audience and drive revenue.
Fun with Fees
Another big topic at this year’s DARM conference was regarding fee strategy and structure after many property managers reviewed their fees over the past year. Cameron Felton from Evolve b2b email list Vacation Rentals made a point to say fees should absolutely be a part of your revenue management strategy, but they shouldn’t necessarily be included in rental revenue when looking at analytics.
Fees can have a huge impact on the guest booking journey and should be taken into account when reviewing a revenue management strategy. Some property managers made note of increased fees over the past year to account for higher operating costs coming from increased occupancy levels and higher cleaning standards.
The lesson here is to review how your fee structure is presented to the guest and understand the impact that any changes to your fees may have on overall booking pace.
Revisiting the accuracy of a forecast is a crucial step in optimizing the process even further.
Online travel agencies remained prevalent at this year’s conference, with no shortage of conversations about channel management and distribution optimization. Expedia and Airbnb shared best practices for managing listings within their platforms, including the use of promotions and discounts to increase booking pace and occupancy.
It’s of course important to make sure that a promotion strategy aligns with your overall revenue management strategy to avoid any loss in average daily rates (ADRs). Distribution is a major part of any revenue management strategy, and the use of channel managers can help enable property managers to expand their booking audience and drive revenue.
Fun with Fees
Another big topic at this year’s DARM conference was regarding fee strategy and structure after many property managers reviewed their fees over the past year. Cameron Felton from Evolve b2b email list Vacation Rentals made a point to say fees should absolutely be a part of your revenue management strategy, but they shouldn’t necessarily be included in rental revenue when looking at analytics.
Fees can have a huge impact on the guest booking journey and should be taken into account when reviewing a revenue management strategy. Some property managers made note of increased fees over the past year to account for higher operating costs coming from increased occupancy levels and higher cleaning standards.
The lesson here is to review how your fee structure is presented to the guest and understand the impact that any changes to your fees may have on overall booking pace.