Mobile application marketing strategy: how to do it?

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Have you developed a mobile app or are you planning to create one? You may already be in contact with a mobile app development agency … and you are thinking about what to do next: how to make sure your app will be downloaded AND used?

Advertisements, social networks, free marketing levers… Let’s take a look at the options available to you to promote your mobile application before and after its launch!

Summary :
Using outbound marketing levers
Create a website or landing page
Think about SEO
Bet on ASO
Acquiring users through social networks
Leveraging Push Notifications
Deploying a video marketing strategy
iphone, smartphone, apps
Using outbound marketing levers
Outbound marketing is a powerful tool to encourage potential users to download your mobile app.

Outbound marketing encompasses all advertising and promotional levers aimed at the general public, often when the latter solicits the company in advance. It is opposed to Inbound marketing, which focuses on attracting an audience israel telegram data by producing high value-added content and engaging interested prospects. Outbound marketing is therefore more focused on the dissemination of messages on a large scale to reach a wider and, in fact, less qualified audience.

In digital, such a communication strategy uses online advertising, in the form of banners, pop-ups or promotional emails (unsolicited). This is interesting for generating downloads and installations of your mobile application.

Note, however, that it is essential to target your advertising campaigns well to attract a qualified audience. There would be no point in capturing users who would download your app only to uninstall it right after. Using demographic data, interests or user behaviors can help you reach those who are most likely to be interested in your mobile application.

Create a website or landing page
Even if you are creating a mobile app, it is worth having a website or landing page to promote it.

This showcase site will serve as a nerve center to present your application, its features, its benefits and, thus, encourage users to download it.

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Make sure the design of your showcase site or landing page is attractive, in line with the visual identity of your application.

Focus on clear navigation: Create a simple, easy-to-navigate site. You can definitely opt for a single-page site that focuses only on essential information and, above all, highlights the incentive to download (your call to action).

Present clear and relevant information: for example, include testimonials from satisfied users to strengthen your credibility and gain the trust of visitors.

Highlight the call to action (also called CTA): this is the button that will redirect visitors to the download page of your mobile app.

Think mobile optimization: It goes without saying that 80% of users use their smartphone to browse the web. Therefore, the presentation site of your mobile application must also have a responsive design.

Think about SEO
When creating this website, think about SEO ( Search Engine Optimization ). SEO aims to improve your site's ranking on search engines. This is essential to gain visibility and, even more so, to make your application known to more Internet users.

To do this, you can start by conducting a search for relevant keywords related to your app. These keywords should be specific to your field of activity and in line with the queries that users might type into a search engine to find you.

These keywords must then be strategically integrated into your web content (titles, subtitles, meta tags, etc.). Make sure that this integration is fluid and natural: the quality of the user experience must prevail. If you over-optimize your content (with keyword stuffing, for example), you run the risk of being penalized by Google or any other search engine.

Always think about your target user when writing. Provide them with quality, informative content. For your mobile app, you could answer frequently asked questions or offer detailed tutorials. These are easy and relevant ways to convince people to download and install your app.

Bet on ASO