As you customize the cost per lead costs section
Posted: Sat Dec 28, 2024 6:45 am
This means, from a cost perspective, it includes a variety of different costs you’ll need to add up. In the inbound costs section of our CPL calculator (screenshot above), there are line items for: Agency costs: Add as many of these as you like if you have different agencies for SEO, content marketing, etc. In-house employee time: Again, just copy and paste these rows to include percentages of salary spent on employees working on inbound marketing Tech and asset costs: Add as many of these as you need for landing page software, blogging platforms, marketing automation software, graphics, and other assets, etc.
Total costs , adding and removing sections as it applies to your company, double-check that the formula in the Total Costs row, highlighted in light red, still properly adds up all of your costs—if it doesn’t, adjust ecuador email list the formula until it does. total costs Calculating leads Just like costs, the leads calculation is divided into paid ad leads and inbound leads.
This will let us compute both the paid ad CPL and inbound CPL (and, of course, a blended CPL). To keep the units consistent, make sure your values for leads are per month, just like your costs (or whichever time period you’re using, as long as it’s consistent). Paid ad leads This is simply separated by a paid ad channel. We put placeholders for Facebook, Google, and LinkedIn, so feel free to add and remove channels as needed.
Total costs , adding and removing sections as it applies to your company, double-check that the formula in the Total Costs row, highlighted in light red, still properly adds up all of your costs—if it doesn’t, adjust ecuador email list the formula until it does. total costs Calculating leads Just like costs, the leads calculation is divided into paid ad leads and inbound leads.
This will let us compute both the paid ad CPL and inbound CPL (and, of course, a blended CPL). To keep the units consistent, make sure your values for leads are per month, just like your costs (or whichever time period you’re using, as long as it’s consistent). Paid ad leads This is simply separated by a paid ad channel. We put placeholders for Facebook, Google, and LinkedIn, so feel free to add and remove channels as needed.