Zillow Seller Leads: A Simple Guide for Real Estate Agents
Posted: Sun Aug 10, 2025 5:11 am
Finding Home Sellers on Zillow
Getting new clients is a big part of being a real estate agent. One good place to look for clients is Zillow. Zillow is a very popular website for people who want to buy or sell houses. Many people use Zillow every day. They look at houses for sale. They also look at the value of their own homes. This guide will show you how to find people who want to sell their homes. We call these people "seller leads."
First, you need to understand Zillow. Zillow has many tools. These tools can help you. People use Zillow to find out what their house might be worth. They use a tool called "Zestimate." A Zestimate is an estimate of a home's value. It is not a perfect number. But it gives people an idea. When someone checks their Zestimate, it can be a sign. It can mean they are thinking about selling their house.
You can use this information. You can find people who are curious about selling. You can find them on Zillow. There are a few different ways to do this. We will talk about those ways now.
Zillow Premier Agent Program
One of the most direct ways to get leads is through the Zillow shop Premier Agent program. This is a paid service. When you join, Zillow shows your name and picture on listings. They show your name in certain areas. This is a great way to get noticed. People who click on a listing might see you. They might decide to call you.
Furthermore, Zillow gives you leads directly. These are people who are interested in buying or selling. They use Zillow and ask for help. Zillow then sends their information to a Premier Agent. Because of this, you get to talk to them first. This is a very powerful way to find new clients. It costs money, however, so you should be ready to invest in your business.
Using Zillow to Understand Your Market
Zillow is more than just a place for leads. It's also a great source of information. You can see which homes are for sale in your area. You can see how long they have been on the market. In addition, you can see what price they are listed at. This helps you understand your market better.
Knowing your market helps you look like an expert. When you talk to a potential seller, you can share this knowledge. For example, you can tell them what other homes in their neighborhood are selling for. This helps them trust you. Consequently, they will be more likely to choose you as their agent.
Finding For-Sale-by-Owner Listings
Sometimes, people try to sell their home without an agent. We call this "For-Sale-by-Owner," or FSBO. Zillow has a section for these listings. You can look at these homes. Then, you can contact the owners. They might be open to working with an agent.
Often, these sellers realize selling a home is hard work. They have to do a lot of things. They have to show the house. They have to talk to buyers. They have to do the paperwork. Eventually, they might get tired of it. At that point, they may be very happy to hear from a helpful agent like you.
Using Zillow for Community Engagement
Zillow has a great Q&A section. People ask questions about real estate. You can answer these questions. This is a good way to show your knowledge. It also helps you build your reputation. Others will see your helpful answers. As a result, they may think of you when they need an agent.
When you answer questions, be polite and helpful. You do not need to be pushy. Just give good, simple advice. You could also write articles for Zillow's blog. This is another way to show your expertise. People will start to see you as a leader in your field.
Creating a Strong Zillow Profile
Your Zillow profile is like your business card. It needs to look good. You should have a clear, professional picture. It should also have your contact information. Make sure your phone number and email are easy to find.
Furthermore, you should write a short biography. Tell people about yourself. Talk about your experience. Mention the areas where you work. Add some personal touches. This helps people feel a connection to you. They will feel more comfortable reaching out to you.
Getting Reviews on Zillow
Reviews are very important. When a client is happy, ask them to write a review. A good review shows others that you are a great agent. It shows that you are trustworthy. People look at reviews before they choose an agent. Therefore, having many good reviews is a big advantage.
You can ask for a review after a sale is complete. Just send a simple email. Or you can call them on the phone. Make it easy for them. Send them a direct link to your Zillow profile. This makes it simple for them to leave a review. As a result, your profile will look even better.
Zillow is a powerful tool for any real estate agent. By using these strategies, you can find more seller leads. You can also build your reputation. Start with your profile and then explore the other tools. Before long, you will be getting more clients.
Getting new clients is a big part of being a real estate agent. One good place to look for clients is Zillow. Zillow is a very popular website for people who want to buy or sell houses. Many people use Zillow every day. They look at houses for sale. They also look at the value of their own homes. This guide will show you how to find people who want to sell their homes. We call these people "seller leads."
First, you need to understand Zillow. Zillow has many tools. These tools can help you. People use Zillow to find out what their house might be worth. They use a tool called "Zestimate." A Zestimate is an estimate of a home's value. It is not a perfect number. But it gives people an idea. When someone checks their Zestimate, it can be a sign. It can mean they are thinking about selling their house.
You can use this information. You can find people who are curious about selling. You can find them on Zillow. There are a few different ways to do this. We will talk about those ways now.
Zillow Premier Agent Program
One of the most direct ways to get leads is through the Zillow shop Premier Agent program. This is a paid service. When you join, Zillow shows your name and picture on listings. They show your name in certain areas. This is a great way to get noticed. People who click on a listing might see you. They might decide to call you.
Furthermore, Zillow gives you leads directly. These are people who are interested in buying or selling. They use Zillow and ask for help. Zillow then sends their information to a Premier Agent. Because of this, you get to talk to them first. This is a very powerful way to find new clients. It costs money, however, so you should be ready to invest in your business.
Using Zillow to Understand Your Market
Zillow is more than just a place for leads. It's also a great source of information. You can see which homes are for sale in your area. You can see how long they have been on the market. In addition, you can see what price they are listed at. This helps you understand your market better.
Knowing your market helps you look like an expert. When you talk to a potential seller, you can share this knowledge. For example, you can tell them what other homes in their neighborhood are selling for. This helps them trust you. Consequently, they will be more likely to choose you as their agent.
Finding For-Sale-by-Owner Listings
Sometimes, people try to sell their home without an agent. We call this "For-Sale-by-Owner," or FSBO. Zillow has a section for these listings. You can look at these homes. Then, you can contact the owners. They might be open to working with an agent.
Often, these sellers realize selling a home is hard work. They have to do a lot of things. They have to show the house. They have to talk to buyers. They have to do the paperwork. Eventually, they might get tired of it. At that point, they may be very happy to hear from a helpful agent like you.
Using Zillow for Community Engagement
Zillow has a great Q&A section. People ask questions about real estate. You can answer these questions. This is a good way to show your knowledge. It also helps you build your reputation. Others will see your helpful answers. As a result, they may think of you when they need an agent.
When you answer questions, be polite and helpful. You do not need to be pushy. Just give good, simple advice. You could also write articles for Zillow's blog. This is another way to show your expertise. People will start to see you as a leader in your field.
Creating a Strong Zillow Profile
Your Zillow profile is like your business card. It needs to look good. You should have a clear, professional picture. It should also have your contact information. Make sure your phone number and email are easy to find.
Furthermore, you should write a short biography. Tell people about yourself. Talk about your experience. Mention the areas where you work. Add some personal touches. This helps people feel a connection to you. They will feel more comfortable reaching out to you.
Getting Reviews on Zillow
Reviews are very important. When a client is happy, ask them to write a review. A good review shows others that you are a great agent. It shows that you are trustworthy. People look at reviews before they choose an agent. Therefore, having many good reviews is a big advantage.
You can ask for a review after a sale is complete. Just send a simple email. Or you can call them on the phone. Make it easy for them. Send them a direct link to your Zillow profile. This makes it simple for them to leave a review. As a result, your profile will look even better.
Zillow is a powerful tool for any real estate agent. By using these strategies, you can find more seller leads. You can also build your reputation. Start with your profile and then explore the other tools. Before long, you will be getting more clients.