5 tips to improve the customer experience on your e-commerce site

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For your e-commerce site to generate sales, there is no secret. You must do everything possible to encourage your visitors to buy, and this involves an optimal customer experience. This is a key issue in digital.

When browsing your e-commerce site, the Internet user is, in a way, left to his own devices. That is why it is up to the design of your site, its ergonomics and your content to convince him to place an order. In short, it is up to you, as the owner of an online store, to guide him to the purchase.

You need to design your online store to ensure maximum satisfaction of your visitors at all times. Too slow a page, poor quality images, counter-intuitive navigation: the slightest frustration can put off your potential korea telegram data buyer. You must therefore make the right decisions to create an e-commerce site optimized for conversion .

To help you, discover 5 tips to improve the customer experience on your e-commerce site and, in fact, your turnover.

1. Create a responsive design e-commerce site
Mobile customer experience is a priority if you want to increase sales of your online store.

In France, more than 95% of 16-64 year-olds have a smartphone and half of them use it to make online purchases. According to the Federation of e-commerce and distance selling (FEVAD), mobile sales increased by 13% in 2021. This figure, which has been steadily increasing for five years, demonstrates the value of creating a responsive design e-commerce site.

This involves designing your website so that the content of the pages is automatically adjusted according to the device used by the Internet user. Menu location, size of texts and images, displayed or hidden content: everything adapts to offer an optimal customer experience.

1 customer experience
To increase your turnover, your e-commerce site must offer Internet users an optimal experience on mobile (smartphone or tablet).
It is strategic for the growth of your business. If M-commerce (or mobile commerce) appeals to Internet users so much, it is because it offers an easy, fast and practical shopping experience .

This is a real opportunity for e-retailers. Do your buyers have an idea in mind? 40% of them will use their smartphone to find information about the product or service they are looking for. Thanks to a responsive design e-commerce site, they benefit from smooth navigation and clear content from their phone or tablet. Even without going as far as conversion, a well-built e-commerce site focused on customer experience allows you to stay at the top of users' minds .

Finally, having a merchant site that adapts to all media is also important for search engines like Google. Responsive design is one of the criteria analyzed by the algorithm to index your pages… Google, which rigorously studies the habits of its users, considers that it is a fundamental element to guarantee them an optimal experience. So, if you want to optimize the natural referencing of your website, creating a responsive design e-commerce site is essential.

2. Facilitate the payment step
Losing a customer at the checkout stage is particularly damaging. You managed to get them to the cart, but when it comes to paying for their purchases, things get stuck.

Making the payment step easier is strategic to improve the customer experience and, by extension, the conversion rate of your online store. A process that is too long, complex or not adequate increases the risk of cart abandonment.

To ensure conversion, you must first make sure you offer a variety of payment methods . Your buyer wants to have a choice. Allowing them to pay for their purchases only with PayPal, for example, can be seen as a constraint. It can also have an impact on your credibility: not offering several payment methods can be seen as suspicious. This is an important element of reassurance for Internet users.

2 customer experience
A seamless checkout process contributes to the customer experience and reduces the risk of cart abandonment.
For some online stores, it may be wise to offer split payment . Having the option to pay for your purchases in 2, 3 or 4 installments without fees is a strong argument for encouraging a sale. Buyers are more likely to place an order knowing that the payment will be spread over time. You have certainly already experienced this yourself: it is psychologically "easier" to spend 4 times 50 euros than 1 time 200 euros.

From a loyalty perspective, you can also offer your buyers to save their payment method. For them, this saves time on their next orders. For you, this contributes to the fluidity of the customer experience on your e-commerce site, a lever to maximize the conversion rate.