Why choose Shopify to create your e-commerce site?

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The outlook for e-commerce has never been more attractive. In the first quarter of 2021, online sales increased by 15% compared to the previous period. The turnover of the e-commerce sector reached 29.1 billion euros, more than 4 billion euros compared to 2020. At the same time, the number of e-commerce sites rose to more than 18,000: this represents a growth of 12% over the quarter. These figures demonstrate the economic opportunities, but also the growing number of players entering this market.

Today, all companies can claim to create an e-commerce site. Moreover, for those who had not yet taken the plunge, digital transformation has become a necessity to remain competitive. It is platforms like Shopify that have made the creation of a design, fluid and efficient online store accessible and less expensive. They offer turnkey solutions that are enjoying dazzling success and benefit from the growth of online commerce.

What is Shopify?
Shopify is a Canadian SaaS platform and one of the leaders in its field. SaaS stands for " Software as a Service ". This means that rather than downloading software to create your website, you can do everything online kuwait telegram for a monthly subscription. From the basic plan to Shopify Plus services , the platform meets the needs of self-employed entrepreneurs as well as large SMEs. If you are wondering which Shopify subscription to choose, an expert can help you .

Shopify's goal is to make the creation and especially the management of an online store accessible to as many people as possible . Choosing to create a store with Shopify can become a real asset for entrepreneurs who want to get started quickly and successfully in the adventure of online commerce. We therefore explain to you why choose Shopify to create your e-commerce site.

An intuitive interface designed for merchants
One of the main advantages of Shopify is its intuitive interface, designed for merchants. Everything is optimized so that you can easily launch and develop your online store . Shopify is therefore suitable for both “classic” e-commerce and dropshipping: the platform is suitable for all types of online activities. Whether you sell solid cosmetics or resell sportswear, you can use Shopify. The platform is easy to use. For example, you will learn in no time how to complete your online catalog. Adding products is very simple and the tool allows you not to forget anything: title, description, photo… and even customs fees, if it is relevant for your business.

A complete back office
As soon as your store is online, the Shopify back office is complete and allows you to fully manage your business . You can access your orders, manage inventory, find information about your customers. If you decide to launch a marketing action to promote your online sales, it is easy to set up from the back office. Shopify allows you, for example, to send marketing emails or apply automatic discounts according to the order.

Everything is available in one place, in just a few clicks. Shopify can help you better monitor and optimize the performance of your e-commerce business day after day. It is an excellent management tool, designed to facilitate your daily life as a business owner . All this is even possible directly from your smartphone thanks to the Shopify Mobile application.

Shopify is also the ideal e-commerce solution for physical stores that want to develop on the Internet. The two sales channels can also communicate with each other thanks to the Shopify Point of Sale (or Shopify POS) cash register software. Your catalog, your stocks, your customer profiles and your sales reports are unified. You simplify your management while offering a smoother experience to your customers, both in store and online.

An e-commerce site adapted to user expectations
With the rise of e-commerce, attracting buyers is becoming a real challenge. They are demanding, compare offers and are always ready to advertise you, good or bad, on social networks. To stand out from your competitors , it is therefore essential to develop an e-commerce site adapted to user expectations. Responsive design , smooth and intuitive navigation, quality content: every detail counts.

Shopify is the most suitable SaaS platform to create an online store that seduces and above all converts . You can choose from dozens of modern templates, free or paid, to find the one that best suits your product catalog.

Shopify also offers many features to enhance your site. For example, you can allow multiple payment methods: an important criterion for your users. You can share high-value content by creating a blog . You can also multiply sales channels by synchronizing your Shopify store with your social profiles, such as Facebook, Instagram or Pinterest. This way, you are present everywhere, by updating only one interface: that of Shopify.

To complete the basic features, you can add modules to download from the Shopify app store . Very comprehensive, it gives you access to a number of third-party applications designed to improve your merchant site and even more so your sales. You can thus add customer review sections or make product suggestions to your visitors to increase the average shopping cart .

Powerful SEO with Shopify
Launching an e-commerce site is good; being visible to your target customers is better. It goes without saying that if you want to sell, your buyers must be able to find you. This includes optimizing your site's natural referencing (" Search Engine Optimization" ). This corresponds to the on-site and off-site methods intended to make your store appear at the top of Google search results. To increase your turnover, this is essential, because the majority of a site's traffic comes from search engines. The closer you get to the first position, the more you sell. Internet users rarely go beyond the first three results and even less after the first page.

You can easily benefit from high-performance SEO thanks to Shopify. The platform allows you, for example, to modify the Meta tags of your site's pages and add Alt tags to your images. This assumes that you have previously found the right keywords that promote your positioning on search engines. You will also find applications dedicated to natural referencing in the Shopify app store.

With Shopify, it is easy to create a successful e-commerce site as long as you know where to start. Starting out on your own in creating a site requires that you know the best practices to put in place to sell online. You need to be sure to create a website that inspires confidence in your potential customers, and therefore that converts. This can quickly become time-consuming if you have little or no expertise in this area. However, when you are an entrepreneur, time is a precious factor. It therefore seems advantageous to entrust the creation of your online store to a Shopify expert in Reunion . Thanks to the services of a professional