You've probably heard of these two concepts separately, but perhaps you didn't know that together they can be the magic formula for your website to get better results . In this article I explain what SEO copywriting is and how you should use it to get a better response in your digital marketing strategy.
SEO and copywriting are known separately but seemingly unrelated to each other. They are two seemingly unrelated digital marketing techniques. But their combination has a lot to contribute to the results of your marketing strategy.
SEO copywriting is a writing method, almost a basic principle, that prioritizes the user much more than more traditional SEO techniques do. We should not confuse SEO copywriting with SEO writing or SEO content.
For example, traditional SEO writing, which we are used to, lacks naturalness and results in content that is difficult to understand. Writing for Google, trying to make its job easier and improve positioning, is difficult for the reader to digest.
However, Google has evolved and with its changes in the el salvador telegram phone numbers and the emergence of the semantic web, content writing has evolved, obtaining better results, applying SEO copywriting.
Content
What is SEO copywriting?
Copywriting
SEO or web positioning
What is the fusion of copywriting and SEO?
Advantages of SEO copywriting that will convince you
1. Welcome a natural and attractive style
2. You will be able to obtain natural link building
3. Get more and better results for your project
4. Get more business opportunities
SEO Copywriting Best Practices
Tips for better SEO content writing
What a good SEO copywriter can't forget
Conclusion
Lorenzo Gonzalez, Digital Marketing Consultant
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CONTENTSWhat is SEO copywriting?
First of all, let's start with a description of both terms separately, so we can get to know them a little better.
Copywriting
Copywriting , commonly used in advertising, is the technique used by writers to create texts that encourage users to take action. In other words, it is a technique aimed at achieving conversions through persuasive writing.
The art of persuading is based on the writer's knowledge of the user's habits, concerns, desires, etc., and all of this is reflected in the writing of content, persuading and generating engagement to sell.
This type of writing is present in many elements of digital marketing: websites, emails, landing pages, social networks, etc.
SEO or web positioning
The acronym SEO stands for Search Engine Optimization , or in other words, the optimization of positioning in the search results of users in search engines, especially Google. SEO is a discipline for web positioning , increasingly complicated, which if done correctly offers very important results for your business.
Positioning in search results can be pages, posts, products, landing pages, etc. The objective is to derive traffic to a website in a natural way and the higher up, the better.
The relevance and authority of the page through (page rank) keyword optimization, indexing, link building, tags and meta tags, loading speed, etc. All these techniques, among others, help us position our website in the different search engines.
SEOWhat is the fusion of copywriting and SEO?
To explain in a simple way what this wonderful recipe consists of, it is best to do so with a simple example: let's imagine that we have a work of art (copywriter) but nobody knows about it because no one goes to see it. SEO will help us achieve this objective.
By deduction, the main objective of the combination of this binomial is to achieve more and better results. Whether a website is very well crafted in terms of copy and has a high conversion rate but is not well positioned, or if it is very well positioned but does not take the user into account by motivating their interest and motivation, unfortunately, the results will not be optimal.
SEO copywriting is the discipline of writing attractive, motivating, valuable and effective content, both for users and for Google . It is the way to find a natural balance between copywriting and SEO, so that the reader remains on your website for longer.