Advantages and Disadvantages of GetResponse
Posted: Thu Jan 02, 2025 8:40 am
GetResponse is a very complete digital marketing tool dedicated to medium and large companies. Thanks to its many automation possibilities, it saves marketing teams a considerable amount of time.
Test this tool for free, which can give you access to advanced emailing functions, as well as more advanced digital marketing options! Our opinion on GetResponse .
Get started with GetResponse
#11 SendPulse, the multichannel solution (emailing, SMS, chatbot)
sendpulse
SendPulse is a complete marketing software, which allows you to manage the sending of emails to specific targets thanks to its database segmentation functions.
With its many integration possibilities with the main CMS and CRM tools, SendPulse also allows you to effectively monitor customer relations from their first visit to your website.
SendPulse Pricing
SendPulse offers you a completely free version. It guarantees the essential functions to create your email campaigns, up to 15,000 emails per month and a distribution base containing a maximum of 500 subscribers. If the freemium plan seems too limited, know that paid plans are available from €5.60/month.
Pros and Cons of SendPulse
Very good value for money
24/7 Customer Support
Email marketing add-ons can effectively increase your conversion rate
Interface quite complex to get to grips with
The system of verification of your emails by the technical service is effective in increasing your deliverability rate, but it is long.
Try SendPulse for free
SendPulse allows you to create targeted email campaigns thanks to its segmentation functions, but also marketing campaigns in the broad sense thanks to integrations that allow you to create links to your landing pages and track your interactions with your customers.
SendPulse may be for you! Start by testing its features with its free version! Our opinion on SendPulse .
Get started with SendPulse
#13 Zoho Campaigns, an emailing software to boost your sales
zoho campaigns
Zoho's suite of online management software includes a marketing solution called Zoho Campaigns. This allows you to automate marketing processes, including sending marketing emails. It offers the possibility to create mailing campaigns using customizable predefined templates, schedule their sending, and evaluate their performance using analytics tools.
Zoho Campaigns Pricing
Zoho campaigns exists in a completely free version for a base of 500 contacts maximum. This version allows the sending of 6000 emails / month and to a database of 2000 contacts. Once these limits are reached, the entry package is accessible from 3€ / month.
Advantages and Disadvantages of Zoho Campaigns
A free working version
Has all the essential digital marketing features
Easy to use
Limited performance analysis
Technical support is present but not very responsive
Try Zoho Campaigns for free
Integrated into its suite, Zoho Campaigns allows you to automate all of your marketing tasks and plan your email sending in advance. You can get started for free, thanks to the free version made available to you. Our opinion on Zoho Campaigns .
Get started with Zoho Campaigns
#14 MailerLite, an emailing platform to generate leads
top emailing software mailerlite
MailerLite is an easy-to-use, yet effective email marketing design software for running your marketing campaigns. It also allows you to create landing pages, pop-up notifications and includes marketing automation options.
MailerLite Pricing
If your database has a maximum of 1,000 subscribers and you plan to send less than 12,000 emails per month, the free version is for you!
If these thresholds are reached, paid versions starting at $9 per month allow you to send an unlimited number of emails, and their prices are calculated according to the size of your database.
Advantages and Disadvantages of MailerLite
Very easy to use
Good value for money
Full features for email management
Lightweight automation functions
Limited contact segmentation
Try MailerLite for free
MailerLite is for you if you are looking for an easy-to-use solution for everyday use. MailerLite is nevertheless powerful, and allows you to redirect your recipients to personalized landing pages.
Sending Pop-Up notifications opens up additional opportunities for you to attract your prospects. Test its capabilities without time limits, it's free! Our opinion on MailerLite.
Get started with MailerLite
#15 Campaign Monitor, the emailing solution with advanced analysis features
campaignmonitor
Campaign Monitor is an email marketing tool that adapts to the needs of all types of businesses. You can run your email campaigns according to your own marketing strategy.
Campaign Monitor Pricing
Campaign Monitor is divided into three paid plans. The first plan is offered from €10 per month. Subscription prices are calculated based on the number of contacts in your database.
Advantages and Disadvantages of Campaign Monitor
Allows you to segment your contact base
Customizable Email Marketing Templates
Has A/B testing function
Some options are hard to find on the interface
There is a missing database cleanup feature to remove inactive email addresses
Try Campaign Monitor for free
Whatever your business activity, or the size of your company, Campaign Monitor can certainly meet your expectations. Its features adapt to all imaginable marketing strategies. Try this flexible and easy-to-understand tool without further delay. Our
Get started with Campaign Monitor
What are the key steps for choosing emailing software?
Choosing your email marketing is crucial, but with so many software programs available on the market, it can be difficult to make a decision.
You need to choose software that suits your needs, as well as your knowledge of digital marketing and graphic design.
To choose your email marketing software, as with any decision within your company, you must go through several steps:
Step #1: Define your expectations and needs regarding your emailing software (what types of emails do you want to send? How many emails will you send monthly? What features are essential to you? Are you going to go further than simple email marketing? What is the size of your mailing list? What is your budget?...).
Step #2: Identify your email marketing knowledge (marketing strategies, design creation, management of sending and data security, etc.). The more customization features a software has, the more it requires varied knowledge and adaptation time. Even training to be fully used.
Step #3: Select email marketing software that consists of the norway whatsapp lead essential features for you , and that have customer support adapted to your skills. Compare the features highlighted by the editors, and evaluate the additional services offered.
Step #4: Try the email marketing software that suits you and that has a free trial version. The best way to get an idea is to start testing the creation of an email campaign.
What are the key features of emailing software?
Emailing software all have fairly similar basic features. They differentiate themselves thanks to their advanced and complementary functions which generally allow you to manage the overall automation of your marketing operations and customer relations.
Mailing software is based on a foundation of essential functionalities:
Creating email campaigns with an easy-to-use editor
Managing contact bases & lists
Analyzing the performance of your marketing campaigns
Transactional email management
Advanced features allow you to guide your choice towards the emailing tool that best meets your expectations:
Marketing automation management
Sending marketing SMS
Creating landing pages
The CRM
The presence of an HTML editor to personalize your marketing emails from A to Z
What types of emails can be sent with emailing software?
Depending on the objective of your campaign, there are several types of emails that you can create with emailing software:
Newsletters: to retain and inform your audience.
Transactional emails: to confirm a registration, an order, a delivery, etc.
Scripted emails: these are marketing automation emails that automatically respond to your visitors' actions (welcome email, follow-up on abandoned carts, etc.).
Test this tool for free, which can give you access to advanced emailing functions, as well as more advanced digital marketing options! Our opinion on GetResponse .
Get started with GetResponse
#11 SendPulse, the multichannel solution (emailing, SMS, chatbot)
sendpulse
SendPulse is a complete marketing software, which allows you to manage the sending of emails to specific targets thanks to its database segmentation functions.
With its many integration possibilities with the main CMS and CRM tools, SendPulse also allows you to effectively monitor customer relations from their first visit to your website.
SendPulse Pricing
SendPulse offers you a completely free version. It guarantees the essential functions to create your email campaigns, up to 15,000 emails per month and a distribution base containing a maximum of 500 subscribers. If the freemium plan seems too limited, know that paid plans are available from €5.60/month.
Pros and Cons of SendPulse
Very good value for money
24/7 Customer Support
Email marketing add-ons can effectively increase your conversion rate
Interface quite complex to get to grips with
The system of verification of your emails by the technical service is effective in increasing your deliverability rate, but it is long.
Try SendPulse for free
SendPulse allows you to create targeted email campaigns thanks to its segmentation functions, but also marketing campaigns in the broad sense thanks to integrations that allow you to create links to your landing pages and track your interactions with your customers.
SendPulse may be for you! Start by testing its features with its free version! Our opinion on SendPulse .
Get started with SendPulse
#13 Zoho Campaigns, an emailing software to boost your sales
zoho campaigns
Zoho's suite of online management software includes a marketing solution called Zoho Campaigns. This allows you to automate marketing processes, including sending marketing emails. It offers the possibility to create mailing campaigns using customizable predefined templates, schedule their sending, and evaluate their performance using analytics tools.
Zoho Campaigns Pricing
Zoho campaigns exists in a completely free version for a base of 500 contacts maximum. This version allows the sending of 6000 emails / month and to a database of 2000 contacts. Once these limits are reached, the entry package is accessible from 3€ / month.
Advantages and Disadvantages of Zoho Campaigns
A free working version
Has all the essential digital marketing features
Easy to use
Limited performance analysis
Technical support is present but not very responsive
Try Zoho Campaigns for free
Integrated into its suite, Zoho Campaigns allows you to automate all of your marketing tasks and plan your email sending in advance. You can get started for free, thanks to the free version made available to you. Our opinion on Zoho Campaigns .
Get started with Zoho Campaigns
#14 MailerLite, an emailing platform to generate leads
top emailing software mailerlite
MailerLite is an easy-to-use, yet effective email marketing design software for running your marketing campaigns. It also allows you to create landing pages, pop-up notifications and includes marketing automation options.
MailerLite Pricing
If your database has a maximum of 1,000 subscribers and you plan to send less than 12,000 emails per month, the free version is for you!
If these thresholds are reached, paid versions starting at $9 per month allow you to send an unlimited number of emails, and their prices are calculated according to the size of your database.
Advantages and Disadvantages of MailerLite
Very easy to use
Good value for money
Full features for email management
Lightweight automation functions
Limited contact segmentation
Try MailerLite for free
MailerLite is for you if you are looking for an easy-to-use solution for everyday use. MailerLite is nevertheless powerful, and allows you to redirect your recipients to personalized landing pages.
Sending Pop-Up notifications opens up additional opportunities for you to attract your prospects. Test its capabilities without time limits, it's free! Our opinion on MailerLite.
Get started with MailerLite
#15 Campaign Monitor, the emailing solution with advanced analysis features
campaignmonitor
Campaign Monitor is an email marketing tool that adapts to the needs of all types of businesses. You can run your email campaigns according to your own marketing strategy.
Campaign Monitor Pricing
Campaign Monitor is divided into three paid plans. The first plan is offered from €10 per month. Subscription prices are calculated based on the number of contacts in your database.
Advantages and Disadvantages of Campaign Monitor
Allows you to segment your contact base
Customizable Email Marketing Templates
Has A/B testing function
Some options are hard to find on the interface
There is a missing database cleanup feature to remove inactive email addresses
Try Campaign Monitor for free
Whatever your business activity, or the size of your company, Campaign Monitor can certainly meet your expectations. Its features adapt to all imaginable marketing strategies. Try this flexible and easy-to-understand tool without further delay. Our
Get started with Campaign Monitor
What are the key steps for choosing emailing software?
Choosing your email marketing is crucial, but with so many software programs available on the market, it can be difficult to make a decision.
You need to choose software that suits your needs, as well as your knowledge of digital marketing and graphic design.
To choose your email marketing software, as with any decision within your company, you must go through several steps:
Step #1: Define your expectations and needs regarding your emailing software (what types of emails do you want to send? How many emails will you send monthly? What features are essential to you? Are you going to go further than simple email marketing? What is the size of your mailing list? What is your budget?...).
Step #2: Identify your email marketing knowledge (marketing strategies, design creation, management of sending and data security, etc.). The more customization features a software has, the more it requires varied knowledge and adaptation time. Even training to be fully used.
Step #3: Select email marketing software that consists of the norway whatsapp lead essential features for you , and that have customer support adapted to your skills. Compare the features highlighted by the editors, and evaluate the additional services offered.
Step #4: Try the email marketing software that suits you and that has a free trial version. The best way to get an idea is to start testing the creation of an email campaign.
What are the key features of emailing software?
Emailing software all have fairly similar basic features. They differentiate themselves thanks to their advanced and complementary functions which generally allow you to manage the overall automation of your marketing operations and customer relations.
Mailing software is based on a foundation of essential functionalities:
Creating email campaigns with an easy-to-use editor
Managing contact bases & lists
Analyzing the performance of your marketing campaigns
Transactional email management
Advanced features allow you to guide your choice towards the emailing tool that best meets your expectations:
Marketing automation management
Sending marketing SMS
Creating landing pages
The CRM
The presence of an HTML editor to personalize your marketing emails from A to Z
What types of emails can be sent with emailing software?
Depending on the objective of your campaign, there are several types of emails that you can create with emailing software:
Newsletters: to retain and inform your audience.
Transactional emails: to confirm a registration, an order, a delivery, etc.
Scripted emails: these are marketing automation emails that automatically respond to your visitors' actions (welcome email, follow-up on abandoned carts, etc.).