Although we have issued some limitations on the tool, concerning the management of Facebook Ads campaigns and customer service, Brevo remains nonetheless a major tool for the management of email campaigns and marketing actions.
Overall, users are very satisfied with Brevo and give favorable reviews of its various features. This is evidenced by its 4.5 ratings on Capterra and Trustpilot with a very high number of Brevo reviews.
Brevo users highlight two major areas in their reviews:
Brevo is a very intuitive tool to use, which offers many features including in its free version to support start-ups and VSEs/SMEs.
The reservations about the tool mainly concern the constraints imposed by the tool concerning the quality of the databases which can thus block a certain number of campaigns when the contact lists are scraped.
Capterra Reviews – Average rating of 4.5/5 from 1,698 published reviews
Positive review – Functional scope
“Brevo (formerly sendinblue) is an easy-to-use tool for creating quick campaigns, a very user-friendly interface and a wide range of graphic design possibilities (existence of templates, easy custom creation), possibility of creating a segmented contact list easily.”
Positive review – Customer service
“Brevo’s customer service is really on a human scale. Not speaking English, it’s really great to have qualified, responsive and French-speaking contacts!”
Negative Review – Data Quality Constraints
“The account activation procedure and the justification of the origin of Brevo contacts are too long in my opinion. Lots of questions, back and forth with support to justify themselves.”
Negative Review – Limited number of templates
“I would like to have more choice regarding email templates in Brevo and for them to be updated regularly.”
Trustpilot Reviews – average rating of 4.5/5 from 3,784 published reviews
Positive review – Functional scope
“Much more than an alternative, Brevo is the complete solution for all your Mail and SMS campaign management. No matter what industry you are in and your budgets. It is a powerful, easy-to-use and very qualitative tool.” Positive review – Value for money “Price formula, small bugs resolved immediately, perfect communication, you can choose Brevo for your mailings with complete peace of mind. Teams who know what they are talking about and are hyper-responsive.” Negative review – Account monitoring “Repeatedly suspended account even though I apply the rules to the letter, captcha in my form, cleaning my lists, opt-in etc.” Negative review – Technical bugs “As a Brevo customer, this is the second time in 2 months that I have faced a technical problem with the tool that sends broken campaigns to our prospects, despite good settings.”
Integrations & Connectors
Brevo offers a number of integrations with other tools, including CRM tools like Hubspot and PipeDrive, as well as CMS tools including WordPress and Shopify.
A Brevo API also exists to link with your web host , which is very useful, particularly in the case of transactional email campaigns that draw on information from your website.
short integrations
However, there are two reservations regarding Brevo's integrations: the low number of integrations with B2B CMS and the few connectors available to lead generation tools. It is also noted that the integration chile whatsapp list with the CRM leader Salesforce is not yet up to par and would benefit from being optimized.