AARRR: definition of a marketing strategy
Posted: Sat Jan 04, 2025 8:29 am
AARRR is much more than a marketing strategy, it is a real honpe number data state of mind. The objective is clear, that of having rapid growth and helping development in the long term. Being the tool of Growth Hacking, AARRR is thought of in a similar way. It is based on three fundamental principles that are used in each step of this strategy.
Creativity is at the heart of the strategy and each step of Growth Hacking. It can be both on graphic and content aspects. The goal is to be avant-garde and have a fresh look at current topics related to your sector of activity. By creating your own content, you will be able to be legitimate in your market. Creativity also involves design and customer experience. The more ergonomic and functional a site is, the more you will increase your click rate. And who says increase in the number of visits says increase in leads which increases sales.
Analysis and experimentation are the second important point. With the different actions carried out on the web, it will be easier to see the actions that have worked. This can range from press coverage, your social media strategy or customer experience. The goal is to be constantly on the lookout for customer expectations but also communities on social networks. To do this, you have to constantly experiment with new strategies. Whether it is a community on social networks or in person, it is fluctuating. You have to know how to give it interest and constantly feed it.
Optimization which is the last point and which aims to be efficient on the web. This involves in particular SEO and code. Optimization is inherent to a site or the content that you create so that it has the greatest visibility possible.
Creativity is at the heart of the strategy and each step of Growth Hacking. It can be both on graphic and content aspects. The goal is to be avant-garde and have a fresh look at current topics related to your sector of activity. By creating your own content, you will be able to be legitimate in your market. Creativity also involves design and customer experience. The more ergonomic and functional a site is, the more you will increase your click rate. And who says increase in the number of visits says increase in leads which increases sales.
Analysis and experimentation are the second important point. With the different actions carried out on the web, it will be easier to see the actions that have worked. This can range from press coverage, your social media strategy or customer experience. The goal is to be constantly on the lookout for customer expectations but also communities on social networks. To do this, you have to constantly experiment with new strategies. Whether it is a community on social networks or in person, it is fluctuating. You have to know how to give it interest and constantly feed it.
Optimization which is the last point and which aims to be efficient on the web. This involves in particular SEO and code. Optimization is inherent to a site or the content that you create so that it has the greatest visibility possible.