Sales Transformation Advisor

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" Afeng said that professional car reviewers from traditional media are more focused on the content of car performance, but may lack the interpretation of intelligent and digital experiences. Therefore, digital bloggers provide a piece of content that they are good at as a supplement, which is also the demand of new energy vehicle manufacturers. "Manufacturers such as BYD, Great Wall, and Zeekr have clearly been actively looking for digital bloggers to cooperate with this year. At an event of Xiaopeng some time ago, they reflected that their cars were very good-looking, but the photos they took always felt a little bit lacking. So they said they wanted to find more photography bloggers and digital bloggers to cooperate with them to make their cars look better and explain the performance experience of the products more clearly.


" Not only manufacturers have the demand, but digital bloggers, as poland whatsapp resource one of the core circles currently occupying the automotive media market, also have a "rigid need" to increase their income. According to Afeng, due to the restrictions of the overall environment and the continuous decline in sales of digital products such as smartphones in recent years, the income of digital self-media has been affected to varying degrees. "Overall, the income of digital bloggers has decreased by . The top bloggers have not been affected much, but ordinary digital bloggers may now have no business orders to cooperate with." In addition, digital bloggers have also encountered new troubles in physical settlement.


"We often have some paid review content cooperation with brands. Now there are often brands that say they don't have the budget for settlement and ask us if they can directly replace it with products. So now we occasionally have to find a way to cash in these physical settlement products through second-hand channels, otherwise we will face a decrease in actual income." However, for digital bloggers, the investment of new energy vehicle manufacturers has only increased a limited source of income. Afeng said that the form of cooperation between self-media that mainly outputs graphic content and manufacturers is mainly direct information. When there is a high demand, they can send articles a month.


Under normal circumstances, there is only one article a month. Calculated at the common price of RMB per article, the maximum income can be increased by several thousand yuan per month. However, as the group of cross-border bloggers grows, the cooperation between digital bloggers and new energy vehicle companies has begun to show a trend of more monks and less porridge. "In previous years, the demand for cooperation was relatively frequent, but this year there are obviously more cooperative accounts, and they are evenly distributed to individual self-media.